Senior Manager, Content & Channels

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Employee Communications is core to how Equinix builds a connected, informed, and engaged workforce across a global, hybrid business. The channels, content, and brand voice this team owns are often an employee’s primary window into the company, what they read, watch, and hear shapes how they understand strategy, feel about culture, and show up every day.

The Senior Manager, Content & Channels is the owner of Equinix’s internal content and channel ecosystem. This leader will define the channel strategy, design and stand up a scalable internal content engine, and own the full suite of employee-facing channels, including broadcast email (Poppulo), the corporate intranet (Hub), digital signage, and Viva Engage. They will also own the internal brand and tone of voice, ensuring every piece of content, wherever it lives, sounds and feels like Equinix.

This role leads the Content & Channels team. The Senior Manager is accountable for the team's strategy, standards, capability, and capacity, and for the performance of the channel ecosystem as a whole.

The right person is a strategic thinker and a hands‑on leader, someone who can set a channel roadmap, build the operating model that delivers against it, and step personally into the highest‑stakes moments and content.

• Develop and own a multi‑channel strategy that defines the right channel for the right message, moment, and audience across a global, hybrid workforce
• Evaluate and implement AI-enabled content and channel tools to speed up production and enable personalization at scale, and set the guardrails for their use
• Set the roadmap for Equinix's internal channel ecosystem, including future investment, consolidation, or retirement of channels
• Define channel governance, who can publish where, approval workflows, and standards for cadence and volume, to protect employees from message fatigue
• Use channel performance data and employee feedback to continuously refine the strategy

• Design the operating model for Equinix's internal content engine, automating content discovery with AI agents, defining how work comes in, how it is prioritized, how it is produced, and to what standard, and hold the Manager, Content & Channels accountable for running it
• Own the annual and quarterly content plan, translating company strategy and executive priorities into the themes and campaigns the engine delivers against
• Partner with business, HR, and executive stakeholders to shape their priorities into compelling employee‑facing content, and broker competing demands on a finite team
• Own the resourcing model for content production, team capacity, agency and freelance support, budget, and tooling, and make the trade‑off calls when demand exceeds capacity
• Set editorial, creative, and accessibility quality standards, and review the engine's output against them
• Lead content and channel delivery for the most sensitive and highest‑stakes moments personally, and serve as channel owner during major moments such as reorganizations, incidents, and leadership changes, where speed and precision matter…