Coordinator, Digital Content

Position Title:

Coordinator, Digital Content Department:
Brand, Marketing Digital & Design Status:
Full-time/Permanent

Reports to:

Senior Manager, Web & Digital Content

Location:

Toronto, ON (Hybrid) Final date to receive applications:
Friday, September 25, 2026 Company Descripton

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL is dedicated to entertaining fans in Canada and abroad. The league pursues that goal through a continuing commitment to modernize and elevate both the game and the business. The CFL is transforming its digital ecosystem and maximizing fan engagement through captivating content, data analytics, personalized marketing, and more.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

The Canadian Football League is seeking a passionate and creative Coordinator, Digital Content to join our Content Marketing team in Toronto. From telling compelling stories to engaging fans across CFL-owned digital platforms, you'll play a key role in shaping the league’s biggest marketing platform,  Reporting to the Senior Manager, Web & Digital Content, the incumbent will be focused on website administration, editing and publishing for the CFL website and will oversee the league’s photography archive.

• Support the ongoing evolution of the CFL’s digital platforms, including maintenance and optimization of the league’s website.
• Maintain and manage internal photo archives to create efficiencies for league office staff and content efforts for member clubs by archiving, tagging, and organizing all photography assets on weekly basis.
• Act as day-to-day lead for external photography partners and freelancers, providing shot lists and working with photographers for various live CFL events (CFL Combine, Playoffs, Grey Cup, etc.) to ensure key images are captured and received for web and social usage.
• Edit and publish content on  under the guidance of Senior Manager, Web and Digital Content.
• Work as editorial lead on regular season game nights, writing recaps and post-game content as well as oversight of  and its freelancers.
• Support content strategy and relevant league-wide storylines with the Senior Manager, Web & Digital Content with a focus on developing content that supports revenue-driving initiatives, marketable fan acquisition and provides brand value to the CFL.
• Regularly measure and report on the success of content initiatives to identify best practices to inform future content decisions.
• Work closely with Coordinator, Digital Marketing & Product to ensure clear delivery and quality assurance of any web-related assets.
• Work with department manager and cross-functionally to ensure that content on  is accurate and up to date for various lines of business, including but not limited to: contesting, partnership programs, and marketing…