Premise Trade Marketing Manager

The On Premise Trade Marketing Manager–LSR (Limited Service Restaurants) isthe lead Trade Marketing role for the LSR segment within the Canadian On Premise  organization.

Thisnationalroleis responsible for developing and executing the LSR Trade Marketingstrategyandbusiness plan, with the goal of driving reach,consumption and brand engagement across the segment.

Working in close partnership with the Key Account team responsible for LSR, this role develops tailored marketing strategies and programs for key customers and builds strong relationships with their respective

Marketing teams.

Thepositionalso serves as the central pointof contact for LSR Trade Marketing,collaborating closely with the broader

On Premise Marketing team on POS strategy, business planning,execution and reporting.

Translate business priorities, consumer insights, customerneedsand sales performance into clear Trade Marketing strategy for the LSR segment.

Leadthedevelopment of the annualLSR segmentbusinessplaninclosecollaboration withthe

On Premise Key Account  teamand in alignment with Director, On Premise Marketing.

Lead the development of the annual

On Premise Customer Sell Deck,establishinga compelling marketing narrative and platform to support Joint Business Planning withkey customers.

Develop tailored marketing strategies and programs for key customers that support shared businessobjectivesand drive reach,consumption and brand engagement.

Lead the annual development and alignment of Joint Business Plans across LSR Key Accounts, in close collaboration withthe

On Premise Key Account Team.

Build strong, direct relationships with Marketing teams of key LSR customers and lead the development and execution ofjointmarketing programs and initiatives.

Develop Trade MarketingtoolsandPOS creative based on consumer,customer and businessinsights and according to Red Bull brand &On Premise standards.

Own the product and POS strategytheLSR segment, including Key Accounts,in close collaboration with the broader

On Premise Marketing team.

Partner with external agencies andthe

Brand Marketing team tobringnational product and occasion strategies to life within LSR.

Collaborate with the GlobalLSR Trade Marketing teamto adapt relevant programs, Trade Marketing tools and POScreatiefor the Canadian market.

Manage LSR Trade Marketing initiatives from strategy and briefing through execution,measurement and optimization.

Own the product and POS strategy and implementation into the field for On Premise accounts, including Key Accounts.

Develop & implement tailored strategies for key customers that drive sales alongside the sales team.

Act as the Trade Marketing contact and subject-matter expert for the LSR segment within the Canadian On Premise  organization.

Serve as the Canadian counterpart to the Global LSR Trade Marketing team,representing the needs and priorities of the Canadian business.

Develop and shareLSR insights,learningsandbest practices across theOn Premise organization.

Provideaccurateandtimelyreporting for On PremiseLSR initiatives, including program performance, keylearningsand recommendations.

Build effective relationships across theOn Premise Key Account and Marketing teams,Brand Marketing,Off Premise Sales team(E-Commerce), andotherrelevantinternal & external partners.

4+ years in trade marketing in Trade Marketing or a relatedcommercialmarketing role,preferably within

Limited Service Restaurantsor On  Premise Key Accounts.

Proven experience developing business plans, customer strategies and integrated marketing programs that drive measurable business results.

Strong understanding of the consumer goods industry, Trade Marketing principles and relevant consumer and customer trends.

Exceptional planning…