Sr. Brand Manager

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9

Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea:
To make lives better by making delicious food accessible for all. For more information about our brands, visit  and follow us on Linked In or Facebook for the latest news.

Post Consumer Brands Canadian corporate office is located in Toronto, Ontario.

Senior Brand Manager

Location:

Toronto, Ontario (Hybrid)

Reports To:

Marketing Director

About Post Consumer Brands Canada

At Post Consumer Brands, we're passionate about building strong brands, creating innovative products, and delivering meaningful growth. Our portfolio includes trusted brands enjoyed by consumers every day, and our success is driven by talented people who bring curiosity, leadership, and a passion for winning.

We are seeking a Senior Brand Manager to lead the strategic development, commercialization, and execution of marketing initiatives for a key brand portfolio. This role is ideal for a highly strategic marketer who thrives in a fast-paced environment and enjoys collaborating cross-functionally to drive business results.

As the owner of your brand portfolio, you will be responsible for defining the vision, shaping the strategy, and leading execution to achieve revenue, profit, market share, and brand growth objectives.

The Senior Brand Manager is responsible for leading the strategic direction and day-to-day management of assigned brands, including business planning, innovation, commercialization, advertising, financial management, consumer insights, and portfolio growth.

The successful candidate will work closely with Sales, Finance, Operations, Consumer Insights, R&D, Supply Chain, and external agency partners to develop and execute plans that strengthen brand equity and deliver business results.

• Develop and execute annual and long-range brand strategies aligned with corporate growth objectives.
• Lead development of business plans, forecasts, marketing programs, and budgets.
• Monitor brand performance and proactively identify opportunities and risks.
• Recommend and implement strategic initiatives to drive revenue, market share, and profitability.

• Lead the commercialization process from concept through launch.
• Partner closely with Consumer Insights, Research & Development, Operations, Finance, and Sales teams to bring new products and initiatives to market.
• Manage project timelines and facilitate decision-making to ensure successful execution.
• Champion innovation opportunities grounded in consumer insights and business needs.

• Analyze consumer, customer, category, and competitive data to identify growth opportunities.
• Utilize market research and syndicated data sources to inform strategic decisions.
• Translate insights into actionable marketing plans and innovation pipelines.

• Partner with internal teams and external agencies to develop integrated marketing campaigns.
• Lead development of creative strategies, messaging, packaging, digital marketing, advertising, and promotional programs.
• Ensure brand positioning and…