Customer Marketing Manager - eCom

Requisition : 40070

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

In the role of eCommerce Customer Marketing Manager working in Toronto, ON, you will be part of the Omnichannel Digital team, nested in our Strategy and Capabilities function. The CMM will lead the annual marketing planning process and execution for key 3rd party delivery platforms in Canada. Additionally, this role will drive partnerships that accelerate Molson Coors eCommerce business strategies and priorities across retail classes of trade, and cross functional groups.

You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go-to-market capabilities.

This position reports to the Senior Manager, B2C Marketing – eCommerce and works closely with media, brand marketing, shopper marketing and other cross-functional teams.

• Build deep, collaborative partnerships with emerging eCommerce platforms (Uber Eats, Door Dash, Instacart, etc.) in Canada to advance organizational strategies
• Lead the annual Customer Marketing planning processfor3rd party delivery partners inclusive of strategy, tool development, communications and measurement
• Develop eCommerce-led customer marketing programs, including retail media campaigns, to help achieve platform sales and category share targets
• Tailor national brand strategies and programs based on your platforms’ shopper dynamics and business priorities, partnering with agency teams on creative development and media planning, including campaign execution and ongoing optimizations
• Drive monthly business reviews and continuous investment analysis to ensure strategic alignment and the greatest possible business impact.
• Advance critical eCommerce capabilities and strategic project initiatives to expand Molson Coors market share in online beer
• Partner with Sales to build collaborative, strategic partnerships with your platforms in store, digital, and eCommerce teams
• Monitor, validate and advocate for portfolio content accuracy across online retailers to support discoverability, conversion and overall eCommerce growth
• Be an eCommerce SME to cross functional stakeholders to build organizational eCommerce capabilities and elevate eCommerce presence across sales and marketing initiatives
• Manage agency scope including building annual scope plan requirements

• You have at least 5 years' experience in CPG eCommerce, shopper marketing and / or performance marketing; 3P platform experience is preferred
• Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital shoppable media (paid search, retail media networks, social, etc.)
• Highly proficient in data analysis, insight development and building sell stories
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
• You…