Senior Equity Marketing Manager

Position: Senior Home Equity Marketing Manager at RBC
Drive strategic marketing initiatives as a Senior Marketing Manager for RBC's Home Equity Financing. Engage Canadians at pivotal financial moments through expert campaign execution across multiple channels.

This role requires a results-driven marketer with the ability to lead integrated campaigns effectively. You will work closely with a network of internal and external partners to deliver innovative marketing solutions that meet the needs of potential homeowners. Utilizing analytical skills, you'll transform performance data into actionable insights to improve acquisition strategies.

Key Responsibilities:

• Develop and execute integrated marketing campaigns

• Foster collaboration across internal teams and external agencies

• Lead acquisition initiatives and optimize marketing performance

• Present results to stakeholders with comprehensive insights

• Coach and develop a team of two marketing managers

Requirements:

• 7+ years in marketing with strategic insight

• Strong background in managing large marketing budgets

• Solid analytical skills with a data-driven focus

• Proven project management abilities

• People management experience of over 3 years

Take a leadership role in shaping how Canadians approach home equity financing with RBC.