Marketing Manager

Segment Marketing Manager
Mid-Market & Enterprise | Canada
Are you a strategic marketer who loves building campaigns that generate measurable business impact? Do you thrive in collaborative, fast-paced environments where you can influence growth, shape strategy, and partner directly with leaders?
We're seeking a Segment Marketing Manager to lead demand generation and go-to-market initiatives for Mid-Market and Enterprise customers across Canada. This is a high-impact opportunity for an experienced B2B marketer who can blend strategy, creativity, and execution to drive customer acquisition, pipeline growth, and market expansion.
What You'll Do
As a key member of the marketing team, you'll be responsible for developing and executing integrated marketing programs that engage decision-makers, accelerate sales opportunities, and strengthen brand presence within Mid-Market and Enterprise organizations.
Key Responsibilities

• Develop and execute segment-specific marketing strategies that drive awareness, engagement, demand generation, and revenue growth.
• Own the end-to-end campaign lifecycle, from planning and launch through optimization and performance analysis.
• Create and deliver integrated marketing programs across digital, content, email, webinar, social, and event channels.
• Partner closely with Sales leadership to build programs that support new business acquisition and pipeline acceleration.
• Develop compelling messaging and value propositions tailored to multiple buyer personas and complex buying groups.
• Create sales enablement materials that support conversations throughout the customer journey.
• Leverage market insights, customer research, and competitive analysis to inform marketing strategy.
• Lead thought leadership initiatives including webinars, case studies, customer stories, and industry-focused content.
• Track campaign effectiveness through KPIs, analytics, and reporting while continuously optimizing performance.
• Represent the marketing function with stakeholders and communicate business impact, results, and strategic recommendations.
• Support industry events, conferences, and partner initiatives that enhance brand visibility and generate qualified opportunities.

• 5+ years of B2B marketing experience, ideally within SaaS, technology, fintech, HR technology, or other complex solution-selling environments.
• Proven success developing and executing demand generation programs that drive pipeline and customer acquisition.
• Experience owning marketing campaigns from awareness through conversion.
• Strong understanding of buyer journeys, lead nurture strategies, and conversion optimization.
• Experience supporting Mid-Market, Enterprise, or National Account audiences.
• Exceptional communication and stakeholder management skills, including experience working with leaders.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience collaborating with Sales, Product, Customer Success, and other cross-functional teams.
• Familiarity with CRM and marketing automation platforms.
• Ability to balance strategic thinking with hands‑on execution.

• Experience supporting complex B2B buying committees and multiple stakeholder personas.
• Strong sales alignment and revenue marketing experience.
• Expertise developing sales enablement content and nurture programs.
• Confidence presenting marketing strategy, performance metrics, and recommendations to leadership teams.
• Passion for creating innovative marketing programs that deliver measurable business results.

• High-visibility role with significant influence on growth strategy.
• Opportunity to partner directly with executive leadership.
• Ownership of impactful marketing initiatives that drive business outcomes.
• Collaborative, growth-oriented environment where ideas are valued and execution matters.
• A chance to shape how a leading organization engages and acquires Mid-Market and Enterprise customers across Canada.

• Interviews are expected to commence in October 2026
• Hybrid work environment
• Opportunity to partner directly with executive leadership and influence national growth strategies