Global Brand Marketing Manager

Position: Global Brand Marketing Manager at Roots
Location: Golden Horseshoe

Drive growth and creativity at Roots as a Global Brand Marketing Manager. You’ll lead integrated campaigns that capture our authentic Canadian lifestyle and resonate with outdoor enthusiasts.

In this role, you will be at the forefront of our marketing initiatives, executing campaigns that reflect our brand's heritage while maximizing reach across markets. Your collaborations with both internal teams and external partners will ensure a consistent, engaging customer experience. Your insights and strategic thinking will play a critical role in enhancing brand positioning.

Key Responsibilities:

• Drive comprehensive go-to-market campaign strategies

• Collaborate on insight-driven marketing briefs

• Lead the brand’s responses in cultural moments

• Optimize marketing processes and timelines

• Monitor brand performance for ongoing improvements

Requirements:

• Bachelor’s in Marketing with 6-7 years’ experience

• Strong strategic and creative problem-solving skills

• Experience with targeted marketing and consumer behavior

• Demonstrated leadership and collaboration capabilities

• Excellent written and verbal communication skills

Influence Roots’ global presence with your marketing expertise.