Manager, RMHC Marketing

Job Description:

Company

Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Manager, Brand Marketing is a maternity leave contract role reporting to the Director, Brand Engagement. This role is accountable for leading the planning and execution of national brand marketing strategies and programs that build awareness, relevance, trust, and giving for Ronald McDonald House across Canada.

The Manager plays a critical leadership role in stewarding the Ronald McDonald House brand nationally, ensuring consistency, accuracy, and alignment with global brand standards, while also driving compelling brand activation in support of strategic engagement pillars, revenue priorities, and the McDonald’s Canada partnership.

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Brand Marketing & Campaign Leadership

• Partner with the Director, Brand Engagement to develop Ronald McDonald House Canada’s marketing and brand strategy.
• Lead national brand campaigns that build awareness, relevance, understanding, trust, and mission revenue.
• Develop campaign and program briefs and manage agency partners through creative development, approvals, and execution.
• Provide strategic direction across paid, earned, and owned channels, including digital, social, TV, radio, print, in-store, and experiential.
• Collaborate across the Integrated Brand Engagement team to ensure aligned, integrated, and effective execution.
• Advance bold, insight-led consumer and family ideas that elevate the brand and support fundraising and engagement at scale.
• Ensure clear, consistent brand communication across channels, touchpoints, and mass and priority audiences.
• Partner with Analytics, Insights, and the Director, Brand Engagement on measurement frameworks, research, KPI tracking, and performance insights.
• Oversee partnership marketing opportunities and provide senior strategic counsel to corporate donors in close collaboration with the National Partnerships Team.

Brand Compliance & Stewardship Oversight

• Serve as national brand steward, ensuring accurate, consistent, and approved application across national and Chapter executions.
• Lead brand compliance for Regional Chapters and align Ronald McDonald House Canada and all Canadian Chapters with current global standards, tools, and guidelines.
• Act as primary liaison with Global Brand partners, sharing evolving standards, assets, and best practices across Canada.
• Oversee monitoring and resolution of brand compliance issues across materials, campaigns, and partnerships.
• Guide Chapters on appropriate brand use while enabling local relevance and impact.
• Advocate for accurate, positive Canadian representation in the global brand ecosystem, reflecting Canadian programs, stories, and opportunities with a unified global voice.

McDonald’s Canada Partnership & Brand Promotion

• Partner closely with McDonald’s Canada, Ronald McDonald House Canada’s largest and forever donor partner, to amplify key brand and fundraising programs.
• Provide strategic marketing leadership for national restaurant giving programs, including Round Up, Coin Box Donations, Happy Meal, Caring Cookies, and McHappy Day.
• Identify opportunities to strengthen brand visibility, participation, and storytelling across McDonald’s restaurants and channels.
• Build trusted…