Manager, Corporate and Public Affairs, Canadian Personal Banking and Earned Media AI Strategy

Work Location:

Toronto, Ontario, Canada

Hours:

37.5 Line of Business: TD General Pay Details: $96,900 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Corporate and Public Affairs (CAPA) team delivers best-in-class external and internal communications to help differentiate TD in the market and elevate our brand. We're focused on enriching our clients’ lives through personal, connected, multichannel experiences, while creating an environment where our colleagues can grow and thrive. We make an impact by helping the business drive growth, change and outcomes and we protect and enhance TD's reputation by providing expert advice and sound counsel.

We're looking for an experienced, innovative communicator to serve in a new dual-mandate role that helps drive TD's earned media AI strategy for all lines of business, while also supporting PR activities for Canadian Personal Banking. The successful candidate will:

• Serve as a key player in shaping how TD wins in large language model (LLM) visibility through earned media, while also championing AI enablement within PR workflows
• Lead proactive media engagement for Canadian Personal Banking through a mix of large integrated campaigns and scrappy newsjacking opportunities, with a primary focus on saving, investing, home lending and credit card products
• Elevate brand communications and deliver storytelling that resonates within key markets and among priority segments
• Collaborate with partners across the Bank to ensure strategy and messaging alignment, while building strong relationships
• Champion strategic priorities for Corporate and Public Affairs, working collaboratively with colleagues on cross-functional initiatives
• Be an advocate for clear, credible and transparent communications
• Build and maintain positive working relationships with key journalists

• 10+ years of experience in corporate communications, ideally within a large, matrixed organization
• Media relations experience for a major consumer brand in a highly regulated sector (banking/finance, telecommunications, transportation, etc.) is a significant asset
• Experience in a large agency environment or journalism (particularly a major market newsroom) is an asset
• Comprehensive knowledge of AI enablement and GEO best practices in public relations and corporate communications, as well as the importance of earned media in overall brand visibility within LLMs
• Demonstrated experience leading AI adoption and integration projects within a corporate communications function, preferably for a national or international brand
• A creative thinker with a passion for spearheading innovation and reimagining existing processes
• Skilled communicator with strong media relations background
• Proven track record driving impact and influence within complex corporate structures
• Deep understanding of the market including the media landscape, core audiences, the financial services/business sectors and overall operating environment
• Proactive and industrious
• Exceptional writing and editing skills and a passion for…