Brand Manager

** The Company
** We are a leading global company committed to bettering lives through cannabis. At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry. We're looking for principled, driven people who want to do meaningful work and help shape what comes next.

We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring. We believe the best of this industry is still ahead - and we intend to lead it there. Come join us.
** The Opportunity
** The Brand Manager will lead the development and execution of brand strategies that drive awareness, consumer engagement, market share growth, and profitability. This individual will act as the general manager of their assigned brand portfolio, partnering cross-functionally with innovation, sales, insights, finance, regulatory, and operations teams to bring compelling consumer experiences to market.

The ideal candidate combines strong analytical skills with creative thinking, possesses a deep understanding of consumer behavior, and has experience building brands within a fast-paced consumer goods environment.  
** Responsibilities
* * Brand Strategy & Planning
* Own the development and execution of annual brand plans aligned with company growth objectives.
* Define, lead and evolve brand positioning, value propositions, and consumer targeting strategies.
* Serve as the internal brand owner and primary steward of the brand, ensuring all product, communications and commercial activities strengthen it’s long-term equity.
* Identify growth opportunities through consumer insights, market trends, and competitive analysis.
* Manage brand performance against key business and marketing objectives.  Innovation & Product Development
* Own the brand’s new product development roadmap and multi-year innovation pipeline, ensuring the product priorities directly support the brand strategy and serves the target consumer
* Establish the brand/product guardrails that guide product formats, consumer occasions, price positioning, product claims and quality standards.
* Partner with Product Development, Regulatory, Operations, Insights, Sales, Demand Planning and Finance teams to translate brand objectives into commercially viable products.
* Own portfolio architecture and identify opportunities to introduce, optimize, reposition or rationalize products.
* Monitor product performance and identify opportunities for optimization.  Consumer & Market Insights
* Lead the development of a strong, shared understanding of the brand’s target consumer, needs, behaviours and purchase drivers.
* Leverage quantitative and qualitative research to shape brand strategy, product roadmaps and commercial priorities.
* Translate consumer and market insights into actionable strategies for internal Trade Marketing team to deliver on.
* Track category trends, competitive activities, and emerging consumer preferences.
* Champion the voice of the consumer throughout brand, product and commercial decision-making  Integrated Marketing Execution
* Own the strategic objectives of integrated marketing campaigns across retail, digital, experiential, and trade channels.
* Collaborate with internal Creative and Trade Marketing teams to ensure brand consistency and that deliverables are met with clear measures of success.
* Ensure all B2C & B2B touchpoints remain consistent with the brand’s positioning, identity and established brand/product guardrails.
* Evaluate campaign performance and lead ongoing optimization based on data-driven insights.
* Ensure all marketing initiatives comply with applicable cannabis…