Director, Product Marketing

#Enter The Game

Activate:
What We Do

Activate is one of the fastest-growing location-based entertainment brands in North America — and we'regoing global. Our venues put players inside the game: live-action challenges where reflexes, wits, and teamwork win. This role sits inside AGI, Activate's HQ brand and product team.

Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Product Marketing. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.

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We're hiring the senior leader who owns the commercial plan that turns Activate into a brand the world wants to play.

You own product marketing for Activate global. You work hand-in-hand with the Technology team — they design the product; you bring the customer insight that decides what's worth building, and you own the plan that takes it to market. New product launches, partnerships, promotions, loyalty — all rooted in insight, all tied to a commercial number.

You also work closely with Activate's Global Partnerships and Corporate Stores teams. You build the commercial plan those partners run on, enabling revenue growth across the globe.

You bring relationships. You've worked in entertainment — negotiated global and local partnership deals, sat across the table from major brands, IPs, and platforms. And you know how to build inside — with Technology, Global Partnerships, and Activate's stores teams — so the plan actually lands. You lead the Product Marketing team, including the Loyalty Marketing Lead, Games Marketing Lead & Customer Engagement Specialist.

You report to the Chief Marketing Officer and work alongside the Creative Director, Director of Growth, and Director of Comms, PR & Influencer as peers.

INSIGHT IN. PLAN OUT. EVERY MARKET. EVERY PARTNER.

• Own the annual and quarterly commercial plan for Activate global
• Set the launch calendar: new products, games, experiences, partnerships, promotions
• Set loyalty strategy and how it ties to the commercial plan — your Loyalty Marketing Lead designs and runs the programs
• Build the brief Activate Games International, Activate Stores and JV markets all execute against

• Partner with Technology end-to-end — customer insight in, launch plan out
• Bring the insight that decides what's worth building, not just how to market it
• Own the customer launch plan for every product, game, and experience Technology ships
• Keep the insight-to-product-to-market loop tight, fast, and shared

• Partner with Global Partnerships and Corporate Store teams
• Build the commercial plan all store partners run on, with creative briefs that deliver on partner requirement
• Drive insights, launches, and collaborative reviews with the partners to make things better the next time
• Share best practice across markets — what wins in one ships to all

• Lead entertainment partnership strategy — IPs, brands, platforms, talent
• Negotiate global and local partnership contracts
• Make every partnership earn its place in the plan

• Lead and develop the Product Marketing team
• Build AI into how the team works — ship more, not less

• 10+ years in product marketing, brand marketing, or commercial roles at consumer brands — entertainment, retail, hospitality, gaming
• Built and led a product marketing or commercial planning team
• Worked alongside product and technology teams end-to-end — insight in to launch out
• Operate…