Director of Events Marketing Strategy

Position: Director of Live Events Marketing Strategy
Shape the future of live entertainment at TFA as the Director of Live Events Marketing Strategy. This role centers on maximizing ticket sales for concerts across Toronto.

As a full-time, in-office leader, you'll manage comprehensive marketing campaigns for concerts, tours, and festivals. Your expertise in artist representation will enhance visibility and success for shows across multiple venues. Collaborating with various stakeholders, you will develop and implement strategies that drive event attendance and engagement.

Key Responsibilities:

• Own ticket sales strategy across high-volume concerts

• Oversee marketing planning from show announcements onward

• Create structured campaign templates for multiple venues

• Establish localized marketing strategies based on market needs

• Build and execute partnerships to enhance promotional efforts

Requirements:

• 5–10+ years in marketing focused on live events

• Proven ability in driving ticket sales across various markets

• Experience with talent agencies and venue marketing

• Strong skills in digital marketing and performance tracking

• adaptable in a rapidly changing environment

Leverage your marketing insight and passion for live events to elevate TFA's marketing initiatives and artist visibility.