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Senior Copywriter & Editor

Job in Toronto, Ontario, C6A, Canada
Listing for: Canadian Tire
Full Time position
Listed on 2026-10-07
Job specializations:
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Publishing & Editorial, Creative Advertising / Marketing, Marketing Communications
  • Creative Arts/Media
    Content Writer / Copywriter, Publishing & Editorial, Creative Advertising / Marketing
Salary/Wage Range or Industry Benchmark: 53000 - 88000 CAD Yearly CAD 53000.00 88000.00 YEAR
Job Description & How to Apply Below

Canadian Tire's In-House Content & Creative team is looking for a Senior Copywriter & Editor to help define, refine and champion the brand's tone of voice across brand campaigns and ecommerce experiences. Reporting to the Manager, Creative Copy & Content, this role blends hands‑on writing with editorial leadership and governance.

What You Will Do
  • Act as a brand steward for Canadian Tire's Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
  • Embrace AI-enabled tools as part of a modern, efficient editorial workflow
  • Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads
  • Assist in daily copy governance, juggling a schedule that includes over 100 assets per week
  • Become proficient with CT's style guides, editorial frameworks and best practices
  • Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
  • Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
  • Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
  • Confidently present editorial recommendations and brand rationale to stakeholders
Experience / Requirements
  • 7+ years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters
  • Excellent communication and presentation skills
  • Deep experience editing brand‑led campaign work and ecommerce/retail copy
  • A proven ability to steward and apply brand tone of voice across multiple channels
  • An exceptional editorial eye, with mastery of grammar, style and narrative flow
  • Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environments
  • Confidence managing multiple work streams and priorities without sacrificing quality
  • A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment
  • Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems
Salary

Broadband range $53,000–$88,000; typical hiring range $53,000–$70,000.

Benefits

Comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, product discounts, mental health benefits up to $5,000/year, Canadian Tire Profit Sharing, Triangle Learning Academy.

Position Requirements
10+ Years work experience
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