Director of Marketing

Location: Remote
Employment Type: Full Time
Level: Executive

• Marketing Strategy & Growth: Own Ratehub's integrated marketing strategy and translate company and business unit targets and priorities into measurable growth.
• Lead Generation & Revenue: Own marketing's contribution to qualified lead generation across Mortgages, Insurance, and Everyday Banking, with clear targets for volume, quality, conversion, and commercial impact.
• Paid Marketing & Profitability: Own the strategic direction and commercial performance of Paid Marketing, with accountability for delivering qualified leads at a target ROAS that supports profitable growth.
• Content, Social & GEO: Lead an innovative content and social strategy that strengthens Ratehub's authority and keeps the brand ahead of the rapidly evolving search and discovery landscape, including Generative Engine Optimization (GEO) and AI-powered search.
• Brand & PR: Build Ratehub's brand, reputation, and authority as a trusted source of financial information, leading PR, communications, thought leadership, and brand initiatives.
• Customer Engagement & Cross-sell: Lead the strategy for Email/CRM, customer engagement, and cross-sell, including initiatives that support Ratehub's membership mandate and connect customers with relevant products throughout their journeys.
• Partnerships & Distribution: Support business unit leaders in developing BU-specific affiliate and strategic partnerships, while directly owning firmwide partnerships and mortgage affiliate partnerships.
• Budget & Resource Allocation: Own the overall marketing budget and allocate investment across paid media, content, agencies, freelancers, partnerships, and other marketing initiatives based on business impact and strategic priorities.
• Team Leadership & Performance: Lead, coach, and develop a high-performing marketing team; set clear expectations, foster accountability, and ensure the organization is focused on its highest-impact opportunities.

• Own and execute Ratehub's overall marketing strategy across brand, acquisition, engagement, retention, and cross-sell.
• Translate company and business unit objectives into clear marketing priorities, strategies, and measurable goals.
• Develop an integrated roadmap across owned, earned, and paid channels.
• Partner with business unit leaders to understand growth priorities, target audiences, and lead requirements, and translate these into effective marketing strategies.
• Establish and monitor KPIs for lead volume, quality, conversion, customer acquisition, and revenue.
• Identify opportunities to grow qualified traffic, leads, customers, and revenue across Ratehub's core verticals.
• Foster a culture of testing, experimentation, and continuous optimization.
• Balance short-term performance with longer-term brand building and customer growth.
• Stay ahead of consumer, market, competitive, and industry trends, and translate them into actionable opportunities.
• Communicate marketing performance, opportunities, and challenges to senior leadership.

• Own Ratehub's brand strategy, positioning, voice, and marketing narrative across channels and sub-brands.
• Set the PR and communications strategy, including proactive media relations, reactive commentary, thought leadership, and corporate storytelling.
• Build Ratehub's profile and credibility as a trusted authority in Canadian personal finance and a one-stop shop for financial needs.
• Oversee major brand campaigns, launches, and integrated marketing initiatives.
• Ensure brand-building activity supports broader business and lead-generation objectives.
• Leverage Ratehub's data, insights, and expertise to generate…