Marketing Manager

About Us:

Dyson is a global technology enterprise. We're growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we've been recognized as one of the top employers to work for. In recent years, we've expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role:

Dyson Canada is seeking a strategic, commercially driven, and highly collaborative Marketing Manager, Home to join the Marketing team on an 18-month fixed-term contract. Reporting to the Head of Marketing, this role leads the marketing strategy and execution for Dyson Canada's Home portfolio, including Floorcare, Environmental Care, and future Home innovation categories. The successful candidate will be responsible for developing and executing end-to-end marketing plans that drive awareness, consideration, market share growth, and commercial performance.

This role owns the complete 360° go-to-market strategy for new product launches, category campaigns, and commercial activations, partnering closely with Sales, Media, PR, E-Commerce, Retail Marketing, Global, and U.S. stakeholders to ensure flawless execution across all consumer touchpoints. The ideal candidate combines strong brand and commercial marketing expertise with analytical rigor, exceptional project management skills, and a passion for bringing innovative products to market.

• Lead the Canadian marketing strategy for Floorcare, Environmental Care, and emerging Home technology categories.
• Develop annual category plans aligned with commercial objectives, consumer insights, and global strategic direction.
• Identify growth opportunities to drive category penetration, revenue, profitability, and market share.
• Act as the Canadian category expert, providing recommendations on portfolio strategy, innovation opportunities, and market dynamics.

• Own the development and execution of comprehensive 360° go-to-market launch plans for all Home category product launches.
• Coordinate launch activities across media, PR, retail, e-commerce, CRM, social, experiential, and in-store channels.
• Partner with Global and U.S. teams to localize launch strategies for the Canadian market inclusive of retailers specific assortment.
• Manage launch timelines, milestone tracking, stakeholder alignment, and post-launch performance reviews.
• Ensure flawless execution of all new product introductions and seasonal campaigns.

• Develop category forecasts, demand assumptions, and commercial performance projections.
• Present and demonstrate upcoming Dyson innovations to third-party retail partners and internal teams, building excitement and driving product listings and sales.
• Support pricing strategy development, promotional planning, and business case creation.
• Build market share projections and category growth analyses to support annual planning cycles.
• Monitor category trends, competitor activity, and consumer behavior to inform decision-making.
• Partner with Sales and Finance teams to identify risks, opportunities, and corrective actions.

• Own Home category marketing budgets and investment planning.
• Manage forecasts, purchase orders, accruals, and budget reconciliation.
• Evaluate marketing investments to ensure optimal return on…