Digital Production and Marketing Coordinator

The Coordinator, Digital Production and Content Marketing supports the day-to-day production, maintenance, and optimization of digital content across the firm website, microsites, and email marketing campaigns.

Digital Content Production

• Create, update and publish content across the firm’s website and microsites, including lawyer biographies, news items, publications, student and careers pages and other firm content.
• Build and format webpages using established templates, components and brand standards.
• Produce and deploy email communications, including client bulletins, invitations, thought leadership communications and other marketing campaigns.
• Maintain email templates, distribution lists and campaign schedules.
• Complete quality checks of webpages and email communications before publication, including content accuracy, formatting, links and brand consistency.
• Prepare and format digital assets for website, email and other digital content.

Search Optimization

• Maintain website content elements that support SEO, AEO and GEO, including metadata, title tags, alt text, headings and internal links.
• Update and structure digital content to support search visibility and discoverability.
• Compile information on keyword rankings, organic traffic and content discoverability.
• Identify content requiring updates to maintain search accuracy and relevance.

Content Quality and Maintenance

• Maintain formatting, structure and brand consistency across website and email content.
• Maintain accessibility and usability requirements across digital content.
• Complete routine reviews of website content and identify information requiring correction or updating.
• Maintain website page hierarchies, navigation elements and other established content structures.

CMS and Email Platform Administration

• Maintain content and page configurations in Sitecore, including metadata, tagging and redirects.
• Maintain email templates, distribution lists and other established content within Concep.
• Log and track website, CMS and email platform issues through resolution.
• Maintain digital production documentation, content guidelines and production checklists.

Qualifications

• Post-secondary degree in Marketing, Communications, Digital Media or a related field, or equivalent experience.
• 2–3 years of experience in digital content, website content management, email marketing or a related marketing role, preferably in a law firm or professional services environment.
• Experience working with content management and email marketing platforms; experience with Sitecore and Concep, or similar platforms, is an asset.
• Basic understanding of SEO, web analytics and website content, including experience using tools such as Google Analytics or Google Search Console.
• Basic knowledge of HTML, website accessibility and UX or content design principles.
• Strong working knowledge of Microsoft Office, including Word and Excel.
• Familiarity with CASL and other requirements related to electronic communications is an asset.
• Experience with structured data, schema markup or optimizing content for AI-driven search is an asset.
• Experience coordinating projects and managing content or production workflows is an asset.

Core Competancies

• Strong client service orientation combined with the ability to manage multiple client needs at the same time.
• Excellent communication skills (verbal and written) with the ability to interact with individuals at all levels within the organization with tact and diplomacy.
• Strong interpersonal skills with the ability to work well both independently and collaboratively within a team environment.
• Excellent organizational and time management skills, with the ability to effectively prioritize and meet deadlines with…