Account Director, Creator Marketing; Influencer

Account Director, Creator Marketing (Influencer)

Location:

Toronto, Ontario, Canada
Remote Type:  Hybrid
Time Type:  Full time

Job Description  Zeno Groupis the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024

PRWeekU.S. Outstanding Large Agency of the Year, 2023

PRWeekPurpose Agency of the Year, 2022

PRWeekGlobal Agency of the Year, 2022PRovoke

Best Large Agency to Work For in North America and a three-time winner of PRWeek’sBest Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

Director, Creator Marketing (Influencer)
Do you understand how creators, culture and platforms come together to influence audiences and shape brands? Are you energized by developing creator strategies that turn cultural insights and authentic partnerships into measurable business impact?
As a Director, Creator Marketing at Zeno, you will lead integrated creator programs for a portfolio of clients, bringing deep knowledge of the Canadian creator and talent landscape to strategy and execution. Working closely with clients, creators and cross-functional teams, you will develop programs that connect audience insights, cultural trends and creator partnerships with broader brand and communications objectives.
This is an opportunity for an experienced creator marketing leader to counsel clients, lead integrated programs, mentor talent and help grow Zeno's creator capabilities in Canada.

About the Role:

Creator Strategy & Program Leadership:  Develop and lead insight-driven creator strategies that align with client business, brand and communications objectives, overseeing programs from planning through execution, measurement and optimization.
Creator Partnerships & Cultural Intelligence:  Build and maintain relationships with creators, agents, managers and industry partners while staying informed on cultural trends, platform developments and emerging formats shaping the Canadian creator landscape.
Content & Platform Strategy:  Guide creator selection, content strategy and platform approaches across Tik Tok, Instagram and emerging channels, helping clients develop relevant and authentic audience experiences.
Client Leadership & Strategic Counsel:  Serve as a trusted client advisor, translating cultural and audience insights into clear recommendations and helping clients navigate the evolving creator landscape.
Integrated Communications & Performance:  Partner across PR, social, paid media, experiential, creative and analytics teams to deliver integrated creator programs and establish measurement approaches that demonstrate performance and impact.
Team Leadership & Talent Development:  Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
Business Growth & Capability Development:  Identify opportunities to expand client programs, contribute to new business and help strengthen Zeno's creator marketing capabilities, points of view and best practices.
Financial & Operational Management:  Oversee scopes, budgets, resources, timelines and deliverables while ensuring programs are strategically sound, effectively managed and aligned with client expectations.

About You:

8+ years of experience in creator marketing, influencer marketing, public relations, integrated communications or related…