Senior Director, Marketing & Corporate Communications

Toronto, ON

This is an exciting opportunity for an accomplished marketing and communications leader to shape and continue to modernize a national function with broad business impacts that connects with employees, clients, customers, media and external audiences. Reporting to the SVP, Business Excellence & Innovation and working across the organization, the Senior Director will set the corporate marketing and communications strategy, strengthen the company brand, advance employees understanding and engagement, and support business priorities through integrated, measurable programs.

The role requires a strategic, adaptable and hands-on leader who can navigate complex organizational dynamics, align stakeholders with differing priorities and drive work toward common goals. The Senior Director will have meaningful authority to modernize the function, strengthen channels and processes, apply data and emerging technologies, and increase the effectiveness, efficiency and business impact of marketing and communications across Canada.

The Senior Director is accountable for integrated planning, brand governance, executive counsel, channel performance, reputation management, team leadership and measurable results. Success will require strategic thinking, decisive execution and the agility to respond quickly as priorities, stakeholder needs and external conditions change.

• Develop and execute the enterprise marketing and corporate communications strategy, defining priorities, audiences, plans, investments, governance and performance measures aligned with business objectives.
• Translate the strategy into an integrated program of work that strengthens the brand and creates a consistent experience across employee, client, customers, media and public-facing channels.
• Establish a performance measurement framework with clear KPIs for reach, engagement, reputation, channel effectiveness and business impact; regularly report insights and recommendations to senior leadership.
• Lead brand strategy and governance, ensuring the company is represented consistently and effectively while enabling business teams to meet their marketing and communications needs.
• Develop integrated content, promotion and amplification strategies across earned, owned, paid and shared media, selecting the appropriate channel mix to generate the strongest audience traction.
• Lead the company’s social media presence, using platform expertise, audience insights and contemporary practices to expand reach, strengthen engagement and elevate the organization’s profile.
• Manage relationships with trade and consumer media, proactively identify thought-leadership and profile-building opportunities, and provide confident, timely counsel on emerging issues and reputation risks.
• Oversee the corporate website and digital platforms, using analytics, search and audience behaviour to guide content decisions and continuous improvement.
• Set the direction for internal communications channels, including email, the intranet, employee newsletter and internal communications channel, so employees receive clear, relevant and engaging information with a strong understanding of what it means for them.
• Lead executive communications, major corporate publications and the company’s annual review, bringing together clear messages, results and perspectives from across the organization.
• Recommend and use technology that leverage artificial intelligence, automation and analytics to improve content quality, personalization, speed, workflow efficiency and decision-making.
• Advise senior leaders and business partners on marketing and communications opportunities, risks, messages and approaches, adapting recommendations to different audiences and…