Account Director, Platform Strategy

Account Director, Platform Strategy

Location: Toronto, Ontario, Canada

Remote Type: Hybrid

Time Type: Full time

Agency: Weber Shandwick

Job Function: Media

Job Subfunction: Earned Media

Job Description:

Do you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?

We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision—from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.

This is a subject‑matter expert role combining strategic planning, hands‑on campaign management, and thought leadership across our agency. You’​ll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.

KEY RESPONSIBILITIES:

Strategy + Planning

• Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data‑driven recommendations
• Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
• Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
• Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends

Execution & Campaign Management

• Oversee end‑to‑end campaign execution, from creator briefing and content development through performance reporting and optimization
• Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
• Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
• Build and maintain media and influencer databases; nurture key relationships for future opportunities

Client & Stakeholder Management

• Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
• Present insights, recommendations, and campaign results to senior stakeholders; articulate business impact and ROI
• Translate client briefs into strategic recommendations and creative briefs for execution teams
• Identify proactive and expansion opportunities within existing accounts

Subject Matter Expertise

• Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
• Share knowledge across the agency through workshops, internal training, and thought leadership
• Contribute to new business pitches, case studies, and award submissions
• Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities

KEY QUALIFICATIONS

• 8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
• Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
• Deep knowledge of social platforms (Instagram, Tik Tok, You Tube, Linked In, etc.) and influencer ecosystem dynamics
• Strong analytical skills—ability to interpret data, identify trends, and recommend optimization
• Excellent written and verbal communication; ability to present complex strategies simply
• Project management skills; experience managing multiple clients/campaigns simultaneously
• Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
• Strategic thinking with ability to balance creative vision and measurable results
• Familiarity with a broad set of social media and influencer analytics tools
• Detail‑orient…