Solution Product Marketing Manager

Company Overview  Active Prospect empowers marketers to identify and acquire prospects  consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our Infutor Data (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging.
Solution Product Marketing Manager   Company Overview  Active Prospect empowers marketers to identify and acquire prospects  consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our Infutor Data (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging.
Active Prospect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions. This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen Active Prospect’s positioning, guide product and solution priorities, and support revenue growth. The successful candidate will understand complex customer problems, identify market opportunities, define differentiated solution narratives, and enable Marketing, Sales, Product, and Executive teams to act on those insights.

The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling, and commercial execution.
Responsibilities

Responsibilities include:

Solution Strategy
Define solution-level strategies that connect Active Prospect’s products and capabilities to the business problems faced by performance marketers, lead buyers and lead sellers.
Translate individual product capabilities into cohesive solution narratives and customer outcomes
Identify opportunities to package, bundle, cross-sell, and expand solutions across Active Prospect’s portfolio
Develop solution frameworks based on customer workflows, buying journeys, use cases, industry needs, and measurable business outcomes
Partner with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities
Create business cases and recommendations that connect market opportunities to target segments, buyer needs, competitive differentiation, revenue potential, and required capabilities
Support pricing, packaging, portfolio, and commercialization decisions with market evidence and customer insight
Help define solution roadmaps and investment priorities by articulating market demand and customer value.
Market research and customer insight  Develop and maintain a structured market research program focused on customer needs, market dynamics, category trends, emerging use cases, and growth opportunities
Conduct customer interviews, win/loss interviews, surveys, focus groups, analyst research, expert interviews, and secondary research
Partner with Sales, Customer Success, Product Management, and Marketing to identify knowledge gaps and prioritize research questions
Segment customer and prospect insights by industry, company size, use case, buying role, maturity, and revenue potential
Identify unmet needs, changing buyer expectations,…