Senior Campaign Manager, Search

Agency:

UM

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Senior Campaign Manager, Search

Position Summary
The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Key Responsibilities

Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks,proposals and planning recommendations.

Develop best in class deliverables/reporting to clients, from available technology platforms and services.

Be an expert in paid media capabilities, ability to find best in class solutions for the clients and beingup-to-datewith the upcoming tools/tech solutions that would work for their overall media strategy.

Manage and oversee campaign set up and execution.

Monitor creative calendars and campaign budgeting.

Ensure consistency of ad specs/campaign objectives.

Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.

Pull reports, prepare meaningful insights andrecommendationsand communicate these effectively in presentations.

Educate agency teams and clients on best practices and campaign objective requirements.

Monitor the goals andkey performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.

Create strong collaborative relationships with the planning teams and specialty business units (SBUs).

Mentor and train Campaign Managers and Associates on tools and processes.

Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.

Ensure invoice clearing and budget management.

Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign postreportsand ensure flawless campaign setup and digital activation.

Desired Skills & Experience

Professional or educational background in Marketing and/or Advertising would give leverage to this application).

Mid / Intermediate level of experience in paid search media campaigns.

Proven in-depth knowledge of the digital media industry.

Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.

Understanding trafficking and website tagging processes an asset.

Demonstrated ability to effectively apply knowledge and insights gained from research resources.

Passion for data, emergingmediaand technology.

Professional learning agility, with a passion for continuous development.

Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.

Excellent communication skills (both written and verbal).

Highly developed organizational skills with professional attention to detail and accuracy.

Ability to work collaboratively as well as independently.

Ability to develop and foster relationships with media partners.

Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).

Tools to discuss with Leader during intake session to evaluate need:

Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

Reprise is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

What’s in it for you?
Generous…