Manager, Organic Social Media

Position: Manager, Organic Social Media at Sun Life
Lead Sun Life’s social media strategy to enhance brand visibility and engagement. This high-impact role involves driving organic growth across 12+ platforms, including emerging channels.

The Manager of Organic Social Media and Community will craft and evolve Sun Life Canada's strategy, focusing on engagement through established and innovative platforms. Your expertise in audience behavior and content creation will be key to capturing the attention of Canadians, ensuring the brand maintains its relevance. Collaborating closely with various teams, you will shape community interactions and leverage social intelligence.

Key Responsibilities:

• Develop and enhance organic social media strategy

• Define roles for each platform based on audience needs

• Lead content strategies that are audience-first and video-oriented

• Oversee community engagement and moderation

• Translate audience insights into actionable recommendations

Requirements:

• 5-7+ years in social media or digital marketing

• Proven experience with organic strategies for large brands

• Strong communication and stakeholder management skills

• Familiarity with social listening platforms like Sprinklr

• Experience in financial services or regulated industries

Harness your strategic thinking and social expertise to elevate Sun Life’s community engagement and brand authority.