Assistant Marketing Manager, Häagen-Dazs

While Nestlé is known for Kit Kat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.

We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day.

There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

As Assistant Marketing Manager, Häagen-Dazs, you’ll play a meaningful role in shaping how one of the world’s most iconic premium brands shows up in Canada. This is a hands-on brand role where strategy and execution come together – from building compelling brand plans to bringing launches and campaigns to life in market. You’ll help develop strategic, insight-led recommendations, while owning key initiatives across the Häagen-Dazs brand.

This includes commercializing new product launches, supporting integrated marketing campaigns, and partnering closely with cross-functional teams to ensure excellence in execution. This position is an existing vacancy.

• Provide fact-based analytical support to identify business issues and opportunities by monitoring brand and competitive performance against key KPI.
• Analyze brand, category and competitive performance using AC Nielsen and other research/data sources, translating data into clear insights.
• Prepare and present monthly brand and competitive performance reviews, offering a holistic view of category dynamics and business health.
• Leverage consumer, brand and marketplace insights to inform marketing strategics and activities within the 18-Month Brand Plan, aligned with the 3-Year Brand Plan.
• Lead the end-to-end execution of Innovation and Renovation projects, collaborating and influencing cross-functional partners to deliver launches with excellence.
• Manage all launch-related initiatives and communications, including research, volume builds, packaging and product development, sales presentations, kits and samples.
• Support brand and category plans through packaging, pricing promotional, merchandising, and distribution initiatives.
• Manage Product Fixed Marketing Expense (PFME), including tracking spend and leading pre- and post-evaluation to assess business impact against KPIs.
• Develop customer-facing materials including sell sheets, cycle kits and communication plans.
• Support marketing administration including internal presentations, meetings, events, etc.

• Minimum of 2 years of marketing experience required.
• Strong understanding of the commercialization process within the CPG industry and ability to leverage processes, resources, and the business environment.
• Demonstrated proficiency in marketing analysis, including AC Nielsen, market share analysis, and PFME/budget management.
• Strong analytical, project management, and problem-solving skills.
• Solid understanding of the 4 Ps of Marketing and their application, including the ability to read and interpret a P&L.
• Collaboration skills and ability to work effectively with a variety of stakeholders.
• Proven ability to collaborate, lead, and empower others in a team environment.
• Proficient in MS Word, Excel, PowerPoint, Outlook, and other Microsoft applications.

• University degree in a business-related discipline preferred.
• CPG…