Account Director, Integrated Media Strategy

Agency:
Weber Shandwick

Job Function:
Media

Job Subfunction:
Earned Media

Job Description:

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Director, Integrated Media
a strategic, vision-driven communications leader responsible for driving integrated media strategies, providing high-level client counsel, and managing major client accounts. In this role, you will lead cross-functional teams to shape cultural conversations for iconic consumer brands in Canada, bringing creative stories to life and executing high-energy consumer events.

About You:

You are a seasoned media strategist, client partner, and team leader who thrives at the intersection of culture, news, and brand purpose. You know how to elevate earned-first creative concepts into multi-channel campaigns that command attention and drive measurable business impact on lifestyle and food & beverage brands. Driven by a deep passion for the digital landscape, you bring an intuitive understanding of social media dynamics, modern influencer strategies, and creator relations to the table.

You possess a deep understanding of today’s complex stakeholder dynamics and bring a nuanced perspective on how brands build trust with consumers, creators, media, and corporate stakeholders alike. If you are an inspiring mentor, a passionate builder of client relationships, and a champion of brave, culturally resonant storytelling, we want to hear from you.

RESPONSIBILITIES:

Strategic Integrated Media & Campaign Leadership

Client and IAT Collaboration

Talent Leadership, Coaching & DEI

Operational & Financial Management

PREFERRED EXPERIENCE:

Lifestyle and Food & Beverage Expertise:
Deep understanding of consumer & lifestyle affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).

Client Counsel, IAT & Relationship Management:
Demonstrated ability to build trust and rapport at all levels.

Integrated Media & Cultural Intelligence:
Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.

Critical Thinking & Problem-Solving:
Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.

Operational Excellence & Precision:
Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.

Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.

Written & Executive Communication:
Exceptional writing and editing skills across diverse formats—from media pitches and messaging frameworks, client presentations, and influencer briefs.

Public relations experience of 7+ years. Agency experience strongly preferred.

University degree in Public Relations, Communications, Journalism or related field.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Sala…