Social & Influencer Marketing Manager

Position: Social & Influencer Marketing Manager, Foot Locker
Overview  The Foot Locker marketing team is the heartbeat of Foot Locker, uniquely positioned to bring cross-functional departments together to develop and execute marketing programs. The Social Media & Influencer Marketing Manager is a dynamic individual who keeps their fingers on the pulse of culture and passion for creating engaging content on social media.
Overview  The Social Media & Influencer Marketing Manager position requires someone who not only understands the ins and outs of influencer marketing trends but can also tie it back to our overarching business objectives by working closely with our brand marketing, creative and product merchandising teams. Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both.

From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand.

We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us.  (This hybrid position will be located at our Corporate Office in Toronto, Canada.

Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday)
This posting is for an existing vacancy.
Artificial intelligence is not used for the process of screening, assessing, or selecting applicants.
Responsibilities     Lead and execute influencer campaigns to drive key Foot Locker brand moments and product stories.
Identify influencers and optimize the overarching influencer marketing strategy to drive brand awareness.
Manage day-to-day communication with influencers, agencies, and management to nurture existing relationships and expand into new demographics.
Lead creation and publishing of social media strategy and content on all platforms, including Instagram, Tik Tok, Facebook, Twitter, and other emerging platforms.
Collaborate with the broader marketing team on brand campaign integration and execution to boost brand awareness and engagement.
Develop and execute social partnership opportunities such as influencer programs, organic posting, and paid placements.
Analyze and create weekly social media analytics
Lead the weekly creation of turnkey content whether through shoots, video capture, or meme creation.
Build daily, weekly, and monthly messaging plans to engage with consumers
Support live content opportunities such as at brand events or in-store content
Ensure all social content is compliant with brand
Qualifications     Approximately 5+ years’ experience in a social media marketing at a brand or agency
Strong understanding of consumer behavior, social media trends, and the influencer landscape to develop effective marketing campaigns
Ability to work in a fast paced, deadline driven environment which demands high quality, creativity, and consistency
Possess the ability to effectively prioritize and manage competing priorities across organic social and influencer marketing while maintaining strong attention to detail
General knowledge of Sneakers, Basketball and Pop
Experience as or with content creators, creating short form content for Tik Tok/IG Reels using mobile apps (I.e., Instagram Edit, InShot)
Working knowledge of…