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Assistant Planner

Job in Toronto, Ontario, C6A, Canada
Listing for: WPP Media Limited
Full Time position
Listed on 2026-10-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Market Research, Marketing Communications
Salary/Wage Range or Industry Benchmark: 45000 - 60000 CAD Yearly CAD 45000.00 60000.00 YEAR
Job Description & How to Apply Below
About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit

Job Title:

Assistant Media Planner

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
ABOUT THE ROLE:

The Assistant Planner is responsible for the overall support of the team. Job responsibilities include: preparation of budgets, resolving billing discrepancies, analysis/reporting, media POV’s, and media proposals. They will assist the team and work closely with Planner/Buyers to help manage day to day and on‑going projects while developing knowledge on research, planning and proprietary tools.

YOUR IMPACT:
  • Handle day-to-day client requests
  • Review vendor contracts for accuracy
  • Generate schedules where necessary to client teams
  • Assist in the preparation of PowerPoint presentations
  • Analyze and prepare mid and post-buy reports and presentations
  • Prepare status updates for internal status meetings which includes taking minutes and updating status documents
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Utilize syndicated research to help analyze the competitive landscape
  • Develop agency point of views on media opportunities for submission to the client
  • Input data into Prisma/Mediaocean and Ad Serving platforms
  • Resolve discrepancies within the billing process
YOUR

QUALIFICATIONS:
  • Digitally savvy; uses digital media, demonstrating passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
  • Demonstrates understanding of media basics and concepts
  • Proficient with DDS, Infosys, and Microsoft Office Software (Outlook, Excel, PowerPoint, Word, Vividata, etc.)
  • Strong communication skills (both written and verbal)
YOUR

SKILLS AND ABILITIES:
  • Curious: demonstrates passion about emerging media, analytics, ability to search and research topics, etc.
  • Interested in learning holistic media strategy and planning
  • Demonstrates accuracy and attention to detail
  • Self-starter who demonstrates initiative and can manage multiple projects
  • Thrives in fast paced environment Shows initiative in addressing gaps or inefficiencies in workflow to contribute to process improvement.
  • Provides accurate information and learns how to simplify complex…
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