Senior Marketing Manager in Fashion Tech

Lead go-to-market strategies for fashion products with a hands-on Senior Marketing Manager role. Based in Toronto or remote across Canada, you'll drive growth through targeted marketing efforts.

This senior position focuses on building the full-funnel marketing plan across independent designers, e-commerce brands, and fashion agencies. You'll implement inbound strategies, including SEO and content, while managing outbound campaigns via targeted outreach and partnerships. You'll also oversee Hub Spot or similar tools to optimize CRM activities and analyze key performance metrics.

Key Responsibilities:

• Build full-funnel marketing strategies for fashion products

• Run inbound marketing: SEO, content, email nurture

• Execute outbound campaigns with Linked In and email sequences

• Set up and manage Hub Spot CRM for lead scoring

• Own product positioning and launch plans for new features

Requirements:

• 5+ years in B2B marketing, 2+ in SaaS

• Hands-on experience with Hub Spot or similar tools

• Proven track record of pipeline management

• Strong written communication skills

• Ability to explain AI-powered products to non-technical buyers

Shape the future of fashion marketing by leading innovative strategies and hands-on growth initiatives.