Senior Manager, Web Strategy and Performance

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

Web Conversion Strategy & Performance

• Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
• Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
• Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
• Develop and maintain a roadmap for conversion optimization and website performance improvements.
• Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
• Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

• Lead the company’s experimentation and testing strategy across web properties.
• Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
• Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
• Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

• Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
• Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
• Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

• Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
• Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

• Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
• Ensure technical and on-page optimization…