Senior Advisor, Marketing

UHN is Canada’s #1 hospital and the world’s #1 publicly funded hospital. With 10 sites and more than 44,000 TeamUHN members, UHN consists of Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, The Michener Institute of Education and West Park Healthcare Centre. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care.

UHN has the largest hospital-based research program in Canada, with major research in neurosciences, cardiology, transplantation, oncology, surgical innovation, infectious diseases, genomic medicine and rehabilitation medicine. UHN is a research hospital affiliated with the University of Toronto.

Union:  Non‑Union  Number of vacancies:  1  New or Replacement Position:  Replacement  Site:  Toronto General Hospital  Department:  Communications & Brand Strategy

Reports to:

Manager, Marketing & Brand Experience  Salary Range:  $93,271-$118,920; with the ability to progress to a maximum of $139,906 with demonstrated experience and proficiency. To ensure fair and equitable pay at UHN, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the role.

Hours:

37.5 hours per week

Shifts:

Days  Status:  Permanent Full-Time  Closing Date:  2 weeks

Position Summary
The Senior Advisor, Marketing is a senior marketing professional who advances University Health Network's (UHN) brand, reputation, and organizational priorities through data-driven marketing, digital communications, campaign planning, performance measurement, and audience engagement strategies.

Reporting to the Manager, Marketing and Brand Experience, this role brings a marketing lens to communications initiatives across UHN. Working cross-functionally, the Senior Advisor ensures that activities are audience-centered, measurable, and aligned with organizational goals, and acts as a trusted strategic advisor to Communications and Brand Strategy (CaBS) colleagues and stakeholders across the department — helping teams define objectives, identify target audiences, develop integrated marketing approaches, and measure outcomes.

Duties

Support Marketing Analytics, Reporting and Insights
Support enterprise marketing reporting across digital channels, including websites, email, social media, content platforms, SharePoint, and other owned and earned channels.

Contribute to the development and maintenance of performance measurement frameworks, dashboards, KPIs, and reporting processes that support organizational goals.

Analyze quantitative and qualitative data to identify trends, opportunities, risks, and areas for improvement.

Translate complex data into clear, actionable insights and recommendations for stakeholders and leadership.

Promote a culture of evidence-based decision-making within Communications and Brand Strategy.

Monitor industry benchmarks and emerging best practices to help improve performance measurement approaches.

Present findings and recommendations to stakeholders in a clear and compelling manner.

Contribute to Integrated Marketing and Campaign Performance
Support the planning, execution, and measurement of integrated marketing campaigns that advance UHN priorities, working across the department to optimize outcomes.

Collaborate with communications, content, digital, design, events, and stakeholder teams to ensure campaigns are strategically planned and effectively executed.

Help develop campaign measurement plans and performance frameworks that align objectives, audiences, tactics, and outcomes.

Evaluate campaign effectiveness and apply insights to improve future initiatives.

Identi…