Amazon eCommerce Strategist

A Little About Us
Nutra Champs is a fast-growing health and wellness brand offering more than 90 nutritional supplements designed to help people live healthier lives.
Over the past decade, we've built a successful e-commerce business, established ourselves as a leading brand on Amazon, and expanded into additional sales channels.
We've been recognized among Canada's Top 50 Fastest-Growing Companies by The Globe and Mail and have earned Great Place to Work certification.
We're a close-knit team that values initiative, accountability, innovation, and measurable results.
At Nutra Champs, your ideas matter. You'll have the opportunity to take ownership of meaningful projects, influence business decisions, and directly contribute to our continued growth.
We're looking for people who take initiative, challenge assumptions, continuously learn, and care about the results they produce.
This position is based in Toronto and follows a hybrid work model. Applicants must be able to work from our Toronto office as required.
We are not accepting applications from recruitment agencies.
Position Summary  We're looking for an experienced Amazon eCommerce Strategist to help accelerate growth, improve profitability, and strengthen our competitive position across Amazon marketplaces.
Reporting to the Amazon Channel Manager, you'll play a critical role in developing and executing strategies to grow our existing product portfolio, launch new products, improve organic search visibility, and maximize advertising efficiency.
This is a hands‑on, analytical position requiring a deep understanding of Amazon's marketplace ecosystem, consumer purchasing behaviour, advertising platforms, and search performance.
You'll be expected to identify opportunities independently, develop actionable strategies, execute initiatives, and measure their financial impact.
Success in this position requires more than growing revenue. You must understand how to generate profitable, sustainable growth.
Primary Responsibilities  Amazon Growth & Marketplace Strategy   Develop and execute strategies to increase Amazon sales, market share, and profitability.
Identify opportunities to grow existing products through improved organic rankings, conversion rates, advertising efficiency, and competitive positioning.
Analyze marketplace trends, competitor strategies, pricing, and consumer behaviour to identify growth opportunities.
Develop and execute product launch strategies, including keyword targeting, listing optimization, advertising, and promotional planning.
Identify underperforming products, diagnose performance issues, and implement corrective actions.
Monitor product rankings, search visibility, sales velocity, and competitive positioning.
Develop strategies to improve organic sales performance and reduce reliance on paid advertising where commercially appropriate.
Support marketplace expansion initiatives, including Canada, the United Kingdom, and Europe.
Amazon Advertising & Profitability   Develop and optimize Amazon advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Display, and other applicable advertising solutions.
Analyze advertising performance using ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), ROAS (Return on Advertising Spend), and other relevant metrics.
Identify opportunities to improve advertising efficiency while maintaining or increasing profitable sales.
Develop keyword targeting, bidding, campaign segmentation, and budget allocation strategies.
Analyze advertising performance at the campaign, keyword, and product levels.
Understand the relationship between advertising spend, organic sales, profitability, and long-term product growth.
Evaluate promotional activities based on incremental sales, contribution margins, and profitability.
Collaborate with the Amazon Channel Manager on advertising budgets and financial forecasts.
Listing Optimization & Conversion   Develop and execute listing optimization strategies to improve organic search visibility and conversion rates.
Conduct keyword research and optimize product titles, bullet points, descriptions, and backend search terms.
Collaborate with creative teams to improve product images, A+ Content, Brand Stores, and other conversion-focused assets.
Develop and evaluate A/B (A/B Testing) experiments to improve listing performance.
Identify opportunities to improve product positioning, differentiation, and consumer messaging.
Analyze customer reviews, questions, and competitor…