Marketing Communications Specialist

At Proxy Link, we specialize in building meaningful connections between exceptional talent and leading employers across Canada. As a trusted recruitment partner, our mission is to create impactful career matches by combining innovative hiring strategies with a personalized, people-first approach. We’re driven by the belief that investing in people today builds a stronger workforce for tomorrow.

Proxylink is hiring a Marketing Communications Specialist on behalf of its client. We are seeking a talented and motivated marketing professional to develop and execute strategic marketing and communications initiatives that strengthen brand awareness, drive consumer engagement, and support our client’s overall brand growth.

Key Responsibilities

Plan, develop, and manage strategic marketing and communications initiatives aligned with the client’s brand goals.

Develop and execute marketing plans and campaigns, including thought leadership, content marketing, advertising, sponsor ships, conference management, marketing collateral, video production, and web content.

Oversee community management, monitoring, and engagement across global social media platforms.

Develop and implement influencer marketing strategies, managing relationships with agency partners to recruit influencers and coordinate content creation.

Understand brand positioning and differentiation strategies, implement initiatives to increase brand awareness, and evaluate performance metrics to measure marketing effectiveness.

Build and maintain strong consumer relationships through effective digital marketing and engagement strategies.

Collaborate with internal teams and external partners to execute marketing initiatives and achieve the client’s business objectives.

Qualifications

Bachelor’s degree or equivalent in Marketing, Communications, or a related field.

3-5 years of marketing communications experience, preferably on the client side within a consumer packaged goods or health and wellness brand, or on the agency side in a client-facing Account Executive or Account Manager role.

Experience with social media and marketing technology platforms, including Sprout Social, Hootsuite, and Salesforce.

A strong passion for cultivating consumer relationships and understanding their value to marketing success.

A versatile, self-motivated, and detail-oriented professional who can balance short-term deadlines with long-term strategic goals.

Excellent organizational, project management, and time management skills.

Ability to collaborate effectively with diverse internal teams and external partners.

Strong understanding of consumer engagement and the broader digital marketing landscape.

Experience executing strategic and tactical plans to build and sustain engaging online communities.

Proven experience managing brand presence across multiple social media platforms, including Tik Tok, Instagram, and others.

A proactive and adaptable mindset, with the ability to thrive in a fast-paced, dynamic work environment.

Outstanding communication, collaboration, and problem-solving skills.