Content Producer

Position: Content Producer (Contract)
The Content Producer researches, writes, edits, and maintains clear, accurate, and engaging content that supports FP Canada’s organizational objectives. With a primary focus on website content, this new role also develops and adapts content for email, social media, marketing materials, and other channels, as required. The Content Producer creates clear, well-structured content that helps audiences find and understand information, as well as persuasive marketing copy that motivates them to take action.
Content Producer   12-Month Full-Time Contract Position

Position Overview  The Content Producer researches, writes, edits, and maintains clear, accurate, and engaging content that supports FP Canada’s organizational objectives. With a primary focus on website content, this new role also develops and adapts content for email, social media, marketing materials, and other channels, as required. The Content Producer creates clear, well-structured content that helps audiences find and understand information, as well as persuasive marketing copy that motivates them to take action.
Reporting to the Bilingual Digital Content Lead and working collaboratively with subject matter experts and colleagues across FP Canada, the Content Producer translates complex information into accessible, audience-focused content for professional and consumer audiences. The role applies established brand, editorial, accessibility, search engine optimization (SEO) and emerging AI search and content-discovery practices, and content governance standards throughout the content-development process, while supporting FP Canada’s evolving approach to digital content and discoverability.

Key Responsibilities   Content Creation and Editorial Development (60%)    Research, write, edit, and proofread clear, accurate, and engaging content for FP Canada’s professional and consumer audiences
Create and adapt content for FP Canada’s websites, email, social media, marketing materials, and other channels while maintaining consistent messaging and meeting audience needs.
Write persuasive marketing copy with clear calls to action that motivate audiences to take the next step.
Collaborate with subject matter experts and colleagues across FP Canada to develop, review, and deliver accessible, audience-focused content that reflects approved messaging, organizational objectives, and FP Canada’s brand voice, incorporating feedback as required.
Research, fact-check, review, and edit content to ensure clarity, consistency, accuracy, and effectiveness.
Use artificial intelligence tools, including Microsoft Copilot, appropriately and effectively to support research, drafting, editing, and content development.
Website Content Management (30%)    Create, update, and maintain website content that supports approved strategies, messaging, audience needs, and organizational objectives.
Apply established search, accessibility, and web content best practices to improve content discoverability, usability, and user experience.
Complete routine quality assurance before publication, including reviewing content links, images, formatting, and page functionality.
Support routine content reviews and audits by identifying outdated, inaccurate, duplicated, or unclear website content.
Content Performance and Continuous Improvement (10%)    Monitor content performance using available analytics and reporting tools, and support approved content improvements based on performance data, audience needs, and user feedback.
Stay informed about emerging content practices, tools, and technologies that may support more effective content development.

Required Qualifications  The ideal candidate will have the following skills and experience:
Post-secondary education in Communications,…