Content Strategist, International

Toronto / Hybrid
· Full-time
· Three days per week in the office

Astadaily® is a Canadian consumer wellness and CPG brand specializing in premium natural astaxanthin supplements. Backed by the scientific expertise of Iconthin Biotech , we develop thoughtfully formulated products to support everyday wellness.

We are looking for a creative, hands-on Content Strategist to develop engaging content for international audiences, including Mandarin-speaking consumers.

This role combines content planning, writing, creator coordination and performance review. You should understand how to adapt ideas for different platforms and turn product information into accessible, relevant stories.

Fluent Mandarin and hands-on Red Note / Xiaohongshu experience are required.

Develop content plans and maintain editorial calendars.

Write Mandarin social posts, short-video scripts, campaign copy and creative briefs.

Create and manage content for Red Note / Xiaohongshu and other relevant channels.

Research audience interests, platform trends and content formats.

Adapt brand content for different audiences while maintaining a consistent voice.

Collaborate with designers, video creators and marketing colleagues.

Support creator collaborations and community engagement.

Review content performance and recommend improvements.

Maintain accurate product information and coordinate internal content reviews.

Manage content deadlines and organize creative materials.

Support related content and communications projects at our parent company, Iconthin Biotech, when needed.

Fluent spoken and written Mandarin.

Hands-on experience creating and managing Red Note / Xiaohongshu content.

Strong English communication skills for collaboration with the team.

Understanding of Red Note content discovery, community engagement and creator collaborations.

Ability to explain complex information clearly and accurately.

Strong organization and attention to detail.

An adaptable approach and willingness to test new ideas.

Experience with wellness, beauty, supplements or other consumer brands is an asset.

Familiarity with content creation and editing tools is an asset.

We value strong storytelling, curiosity and the ability to carry ideas through to publication.

Flexible hours around team collaboration needs.

Hybrid working arrangements with three office days each week in Downtown Toronto.

Opportunities to shape content across different audiences and formats.

A collaborative environment with room to develop your creative and strategic skills.

Monthly Astadaily® products for you and a family member.

Opportunities for a performance-based year-end bonus.