Vice-President, Brand, Client and Insights

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit

As the Vice-President, Brand, Client Experience & Insights, you’ll shape and lead CIBC’s enterprise brand and client experience strategy and delivery. Reporting to the Senior Vice-President, Brand, Community & Client Experience, you’ll be accountable for integrating brand strategy, client experience, and insights to strengthen client acquisition, client loyalty, brand consistency, and enterprise decision-making.

Bringing together brand marketing, client insights and experience frameworks will drive business growth and demonstrate our CIBC purpose – to help make our clients ambitions a reality.

You’ll lead the development and direct the delivery of brand marketing communications, elevate the voice of the client through insights and analytics, and turn findings into actions that inform strategic decisions and growth across the bank.

In this role, you’ll also advance Net Promoter Score (NPS) strategies, champion client-focused initiatives that build loyalty and engagement, and provide leadership in seniors’ advocacy.

As a senior leader, you’ll build strong relationships across the enterprise, lead high-performing teams, and ensure our brand is represented consistently across every client touchpoint while maximizing brand visibility and reputation.

CIBC employee experience principles:
Always professional… so our team members can excel and be their best professional self. Radically simple… so our team members can focus on what they need to do and make an impact. Genuinely caring… so our team members can feel valued for who they are and what they contribute.

CIBC leadership capabilities:
Envisions the future…to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders. Inspires hearts and minds…to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what’s right for our stakeholders. Drives action and impact, together…to align with urgency around what matters, making decisions with speed and always making a real difference.

Define and lead the enterprise brand strategy, ensuring alignment with CIBC’s business strategy, client priorities, and long-term growth ambitions.

Provide oversight for brand positioning, governance, messaging, and visual identity, ensuring consistency and effective stewardship across the organization.

Lead the development and execution of brand and sponsorship marketing, including creative strategy and integrated communications delivery across paid, owned, experiential, and related channels.

Establish and advance CIBC’s enterprise client experience strategy and roadmap, ensuring alignment with transformation priorities and business objectives.

Drive enterprise focus on client experience, including the alignment of NPS priorities, experience frameworks and cross‑functional initiatives.

Modernize the function through enhanced tools, governance, workflows and capabilities that strengthen how we listen to clients and translate feedback into action.

Champion the use of AI, advanced analytics, VOC, and integrated insight sources to improve issue identification, trend analysis, journey optimization and executive decision support.

Oversee reporting and analysis that demonstrates the value of brand health, client sentiment, loyalty and…