Demand Marketing Specialist

Category:
Sales - Marketing

Location:

north york ontaro Canada

The role is remote and may require occasional visits to HQ in North York.

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas andlead discussions with a wide variety of audiences

Working within the Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.

• Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Creation of campaign assets and management of internal campaign resource centres with a focus on operationaliation and project managing webinars
• Creation and Management of Email Nurture streams to support the GTM activities
• Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
• Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Research and identify future potential marketing opportunities, such as events, sponsor ships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

• Supportive work environment
• Excellent compensation package