Lifecycle Marketing Manager Position

Position: BMO Lifecycle Marketing Manager Position
Join BMO as a Lifecycle Marketing Manager in Business Banking, blending strategic marketing with client engagement in a hybrid work setting. Drive measurable results and enhance customer experiences through effective engagement strategies.

In this impactful role at BMO, you will lead marketing strategies designed for Canadian Business Banking. This includes executing customer onboarding, engagement, and retention initiatives. You will collaborate with various internal and external stakeholders to create effective communication materials that adhere to brand objectives and compliance requirements.

Key Responsibilities:

• Execute marketing campaigns and initiatives for customer engagement

• Lead end-to-end development of marketing solutions

• Design and implement testing plans to optimize campaign performance

• Manage internal communications to boost employee engagement

• Track performance and report insights to stakeholders

Requirements:

• 4-6 years of marketing experience, particularly in Lifecycle and B2B marketing

• Degree in business, marketing, finance, or related field

• Proficiency in CRM, email, and digital marketing tactics

• Knowledge of the financial industry is advantageous

• Strong analytical skills for data-driven decision making

Use your marketing expertise to enhance customer relationships and drive BMO's business objectives.