Senior Marketing Manager

A third of the world's crop production depends on honeybee pollination, yet beekeepers lose 40% of their hives each year. To be part of the solution, our team's mission is to provide beekeepers and growers with the data-driven tools needed to raise thriving honeybee colonies.

We believe that the technology being built by our team - including AI models - will lead to a future where pollinators are considered an essential factor in feeding our planet.

With our digital hive management platform, Nectar's goal is to equip commercial migratory beekeepers with technologies that enable them to make data-driven decisions to raise healthier bees to secure our food supply.

Sahaj Shah

Maximilian Cherney

COO

Head of Customer Success

Nectar helps commercial beekeepers manage their operations and raise healthier honeybee colonies. Our digital hive management platform gives operators better visibility across their hives, yards, and crews so they can make informed decisions and run more profitable businesses.

We’re looking for a hands-on, strategic marketer to lead Nectar’s marketing efforts through our next stage of growth. Reporting to the COO, you’ll shape the marketing strategy, identify where we should focus, and turn those priorities into action; testing new approaches, measuring what works, and adjusting accordingly.

A key part of your mandate will be attracting qualified prospects and moving existing leads closer to purchase. As we reach beyond early adopters, you’ll find compelling ways to show pragmatic beekeepers how Nectar can help them earn more, reduce costs, or avoid losses through credible evidence, customer stories, useful content, and targeted campaigns.

You’ll work closely with our leaders, sales, customer success, and product teams to understand our customers and support acquisition, adoption, and expansion. We’re looking for someone versatile and resourceful who can move comfortably between strategy and execution, from exploring new channels and opportunities to creating content or bringing in external resources when needed.

• Own and evolve Nectar’s marketing strategy
  : translate company goals into clear marketing priorities, identify gaps and opportunities, and proactively recommend where Nectar should—and shouldn’t—invest its marketing efforts.
• Build a deep understanding of the market
  : conduct customer and market research to understand customer needs, buying behaviour, objections, competitors, and emerging opportunities. Share insights across the business to help assess product-market fit and inform product, positioning, and go-to-market decisions.
• Drive demand and conversion
  : develop and test ways to attract qualified prospects, engage existing leads, and move them from awareness through consideration toward purchase. Work with sales to understand where prospects get stuck and what can help move them forward.
• Iterate
  : experiment with new channels, messages, campaigns, and content. Develop hypotheses, define what success looks like, and use results to determine what to scale, change, or stop.
• Make Nectar’s value clear and compelling
  : develop customer stories, use cases, ROI narratives, and campaigns that demonstrate how Nectar can help operators increase revenue, reduce costs, avoid losses, or run their businesses more effectively. Help position Nectar as an innovator in the industry.
• Create and manage content across channels
  : develop content directly or manage external resources when needed, including email, social, video, educational content, and Nectar’s podcast. Find effective ways to repurpose and distribute content to reach and engage the right audiences.
• Measure performance and communicate results
  : establish…