Manager, Marketing

Status:
Full-time,
Management,
18-Month Contract

Hours:
36.25 hours/week

Salary: $ - $ annually

Starting salary is determined through qualifications,experience, and internal equity considerations.

Date Posted:

October 9, 2026

Closing Date:
October 26, 2026

About Surrey Place

Surrey Place is a not-for-profit organization that helps people of all ages with autism, developmental, and sensory-related concerns push the boundaries of what's possible to achieve new victories. With a holistic circle of care approach, Surrey Place brings together caring clinicians, staff, valued partners and other experts to collaborate for the client’s best interests. The organization works with clients throughout their lives, creating inventive and innovative programs so they can keep building their skills, grow their self-confidence and set their sights even higher.

Since 1962, Surrey Place has supported people with varying and complex needs in the Toronto region and more recently, Northwestern Ontario. Surrey Place is accredited with Exemplary Standing by Accreditation Canada through the healthcare program.

Surrey Place is seeking a Manager, Marketing to drive awareness, enrolment and revenue for our programs and services. Reporting to the Director, Marketing & Communications, this role turns marketing strategy into measurable results: more of the right people finding Surrey Place, registering for programs and moving smoothly into service.

Program registration and enrolment is the primary focus of this role. The Manager works closely with clinical program leads and the registration and intake team and is accountable for marketing that fills program registrations. They lead an in-house team of two Marketing Coordinators and an Integrated Designer, oversee multi-channel campaigns from brief to results, and use data to decide where to invest time and budget.

This role partners with the Manager, Communications to keep marketing, communications and brand working as one, and supports business development and fundraising teams with the tools they need to grow revenue.

• Develop and deliver annual and campaign-level marketing plans that support B2C, B2B and fundraising revenue targets, with clear KPIs.
• Work with program leads to build awareness and demand for priority programs and services, including seasonal and new offerings.
• Manage digital advertising campaigns and budgets, optimizing for return on ad spend and cost per acquisition.
• Develop B2B sales enablement materials, such as pitch decks, case studies and one-pagers, in partnership with Business Development.
• Build referral pathways with educators, medical professionals and community partners.
• Manage the marketing budget and relationships with external agencies and vendors.

Registration & Conversion

• Own the marketing side of the registration path, working closely with IT, clinical teams and registration and intake staff to fill program registrations.
• In collaboration with IT, project management, data and clinical teams, map the client journey from first inquiry through registration and intake, and act on drop-off points.
• Build and manage automated email journeys in Dynamics 365, including welcome series, re-engagement flows and follow-ups for incomplete registrations.
• Grow and segment email audiences in line with CASL.

Data, Measurement & Insights

• Set the measurement framework for marketing: KPIs, baselines and targets tied to registration, revenue and awareness goals.
• Produce regular dashboards and campaign reports using Google Analytics, Dynamics 365 and paid media platforms.
• Translate results into clear recommendations for the Director, program leads and senior leadership.
• Run A/B tests and conversion analysis across web pages, landing pages, emails and registration forms.
• Partner with the Data Analytics and IT teams to connect marketing data with registration and intake data.
• Use insights to decide where to invest time and budget, and to retire tactics that aren't working.

Website & Digital Experience

• Oversee website and portal copy and branding, with a focus on conversion, lead generation and engagement.
• Lead SEO for priority service keywords and blog content, tracking organic rankings and traffic.
• Collaborate with IT on user experience, interface improvements and CRM integration.

Creative Services & Brand

• Oversee concept and production of creative assets, including digital and print design, photography, video and multimedia.
• Write creative briefs, set scope, timelines and…