Senior Consultant, Content Governance & Engagement, Insurance Distribution

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our

Purpose:

helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Reporting to the AVP, Sales Effectiveness Team, Insurance Distribution, the successful candidate will play a key enabling and execution role in strengthening how marketing and sales content is governed, deployed, and activated across the Insurance Distribution organization.

The incumbent will be accountable for owning and evolving the IID Content Governance framework, ensuring content is accurate, accessible, and effectively leveraged by sales teams and internal partners. This includes driving consistency in content management practices, reducing inefficiencies, and improving the overall advisor and sales team experience.

This role will collaborate closely with Content Creators, Business Growth, IDAC and regional distribution teams to ensure alignment on content priorities, streamline intake and activation processes, and support the successful deployment of tools, campaigns, internal communications and enablement initiatives. The role will also act as a subject matter expert on content platforms (such as Seismic) and governance practices, contributing to continuous improvement and behavior change across the organization.

Specific accountabilities:

Own and continuously enhance the Content Governance framework  for Insurance Distribution, ensuring clear processes, accountability, and standards for content creation, maintenance, and retirement

Drive adoption and consistency of content management practices  across internal partners, addressing key pain points such as outdated content, duplication, and inconsistent activation approaches

Engage directly with content creators and business partners  (Marketing, Product, Distribution, etc.) to:

Improve content quality and relevance

Streamline workflows and approval processes

Reduce friction in content development and deployment

Measure and track content and tool utilization  , including:

Identifying which content, tools, and campaigns are most and least used across regions

Providing actionable insights to improve engagement, adoption, and effectiveness

Supporting data-driven decision-making for content prioritization

Own the content intake and prioritization process for Insurance Distribution  , ensuring:

Structured intake of content requests and inquiries

Alignment with business priorities and strategic objectives

Clear visibility and governance across initiatives

Actively participate in key governance forums  (e.g., Content PWG, IDAC) to:

Represent Insurance Distribution needs and priorities

Ensure effective coordination and alignment with enterprise content strategies

Facilitate prioritization and decision-making

Own and act as Subject Matter Expert (SME) for content and sales enablement platforms , including:

Managing platform enhancements and user experience…