Social Media Content Creator

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

We’re looking for a social-first content creator who lives and breathes beauty, food, lifestyle knows how to work a camera and understands what makes audiences stop scrolling. You’ll lead the development of lifestyle, retail and food content - playing a hands-on role in concepting, shooting, editing, and producing content across all platforms.

This role sits within our specialized social team in the Loblaw Agency, supporting all brands and banners within Loblaw. You’ll collaborate with brand, strategy and creative partners to deliver high-performing content that’s timely, thumb-stopping, and always on-brand.

• Concept, create and produce platform-native content for Tik Tok, Instagram, Facebook and more, with a strong emphasis on food, beauty, lifestyle and retail storytelling
  .
• Act as both talent and producer: style, shoot, edit, and deliver social-first photo and video content featuring our products
• Partner with brand teams and LA social to translate marketing priorities into social ideas that spark engagement and drive results
• Collaborate with strategy, community management, copywriters, designers, and content managers to bring fully integrated content ideas to life
• Own the end-to-end production process, including storyboarding, organizing shoots, prepping shot lists, and editing deliverables
• Present and pitch ideas to senior stakeholders with clarity and confidence
• Stay on top of trends in food, content, and creator culture, bringing proactive recommendations forward regularly
• Contribute to our evolving social playbook and help raise the creative bar across the organization

• A genuine passion for food, beauty and lifestyle
  , with a strong understanding of the trends, creators and cultural conversations shaping these categories.
• Demonstrated ability to concept, shoot, and edit social-first content independently
• Exceptional video editing skills, with a strong understanding of pacing, storytelling, sound, transitions, text and platform-native editing styles.
• Ability to turn raw footage into polished, engaging content quickly, particularly for Tik Tok, Instagram Reels and other short-form formats.

• Be comfortable driving to and between retail locations across the GTA as required for shoots and content opportunities.
• And as needed, maintain a regular in-office presence, aligned with Loblaw Agency’s hybrid working expectations.
• Flex between stores, office and shoot locations based on the needs of the content calendar and business.

• Deep knowledge of social platforms and what content performs on each
• Excellent visual storytelling instincts with an eye for detail and design
• Experience as on-camera talent or behind the camera as a creator
• Strong written and verbal communication skills
• A collaborative mindset and ability to work across disciplines and levels
• 4+ years of experience in social media content creation or production
• Post-secondary education in marketing, media, or a related field
• Proficiency in content creation tools (e.g., Cap Cut, Adobe Suite, Canva) and familiarity with social management and listening…