Assistant Brand Innovation Manager
Job in
Toronto, Ontario, C6A, Canada
Listed on 2026-10-21
Listing for:
6221 Magnum ICC CA LTD
Full Time
position Listed on 2026-10-21
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Market Research, Product Marketing, Marketing Management
Job Description & How to Apply Below
Shape ice cream innovation and brand experiences with Magnum, Breyers, Talenti, and Popsicle across Canada’s consumer market.
As Assistant Manager, Innovation & Brand Experience, you will support product development, portfolio strategy, marketing campaigns, and in-market execution. Your work will combine consumer insights, category trends, competitive activity, and business performance analysis. You will also collaborate with R&D, Customer Strategy & Planning, Sales, agencies, and North American teams to turn opportunities into results.
Key Responsibilities:- Help develop and launch innovative ice cream products
- Identify trends and opportunities across the ice cream portfolio
- Partner with R&D, Customer Strategy & Planning, and Sales
- Develop recommendations using consumer and category analysis
- Support social-first marketing campaigns and brand communications
- Experience in marketing, business, brand management, or related commercial fields
- Strong analytical thinking and project management skills
- Storytelling and cross-functional collaboration capabilities
- Curiosity about consumers, trends, culture, and emerging opportunities
- Creativity combined with commercial acumen and ownership
Apply analytical, creative, and commercial skills to grow iconic ice cream brands through innovation and consumer-led marketing.
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