Local Area Marketing Specialist

Drive Alterna’s local brand profile through marketing plans, community events, and market research across designated regional markets. Full-time position requiring regional travel.

As Marketing Specialist, you will build Alterna’s membership and community presence by understanding local communities. You will execute campaigns, analyze performance, and collaborate with internal and external partners. Your work supports Retail and Marketing & Communication strategic plans.

• Develop and execute local marketing plans and community events
• Research markets and segment branch trade areas
• Analyze data and recommend local marketing opportunities
• Monitor performance, budgets, timelines, and business growth
• Build partner relationships and support marketing requests

• Degree in Marketing, Communications, Business, or related discipline
• Minimum four years’ marketing or related experience
• Experience executing successful local marketing campaigns
• Project management experience through post-completion analysis
• Ability to travel within the designated region

Bring local campaign execution, analytical thinking, and relationship-building skills to strengthen Alterna’s community presence and membership growth.