Senior Integrated Marketing Manager

Lead integrated marketing for Sephora Canada, using consumer insights and campaign strategy in a hybrid, full-time position. Shape brand preference across Canada.
As Senior Manager, Integrated Marketing, you will lead masterbrand campaigns supporting category, brand, gifting, promotional, and commercial retail moments. You will develop coordinated marketing strategies across channels, translating brand direction into actionable plans and briefs. The work combines brand building, operational discipline, performance measurement, budget management, and cross-functional partnership.

Key Responsibilities:

Lead Masterbrand strategy and campaign development for Sephora Canada
Develop campaigns from inception through execution and hind sighting
Translate brand strategy into marketing plans and actionable briefs
Manage budgets, timelines, agencies, and campaign performance measurement
Coach a marketer supporting DE&I and top-of-funnel execution
Requirements:

Experience with integrated marketing plans and multiple marketing vehicles
Understanding of retail marketing tactics across omni-channel environments
Ability to work strategically and through execution
Comfort developing local and original integrated campaigns
Responsible use of digital and AI-enabled tools
Bring masterbrand strategy, integrated campaigns, consumer insights, and partnership skills to Sephora Canada’s marketing team.