Senior Growth Marketing Director

Lead Myo’s growth engine through paid media and lifecycle strategy as its senior marketing leader, shaping acquisition across Canada and the US.
This hands-on Marketing Director sets strategic direction while executing alongside a lean team. You will own Meta and Google Ads, retention programs, launch strategy, and brand development. The work combines performance diagnosis, investment judgment, creative direction, and team capability building across a growing marketing function.

Key Responsibilities:

Own paid media strategy, testing, creative briefs, and channel structure
Direct welcome, retention, follow-up, and win-back lifecycle programs
Lead marketing launches for every new clinic opening
Set content direction across social, video, and search
Diagnose performance and reallocate ineffective spend
Requirements:
Experience shaping marketing functions through different business stages
Meaningful Meta and Google Ads budget management experience
Hands-on leadership within a lean marketing team
Fluency building AI workflows for marketing execution
Strong judgment across paid media, lifecycle, launches, and brand
Bring paid acquisition, retention, creative judgment, and hands-on leadership to Myo’s expanding marketing function.