Senior Brand Manager Pet Food

Lead premium pet food growth at Open Farm through category strategy, P&L ownership, and integrated go-to-market execution in a structured hybrid environment.
As Senior Brand Manager, you will own a category end to end, including portfolio direction, commercial economics, and channel plans. You will build frameworks, translate consumer insights into briefs, and align Sales, Creative, Retail Marketing, Social, Creators, and PR. The role partners closely with the Director of Brand Management on tentpoles and innovation.

Key Responsibilities:

Monitor category growth, competition, channel opportunities, and share development
Own pet-parent and shopper insights for an assigned category
Manage revenue, margin, ROI, forecasts, and marketing investment
Build portfolio strategy, price ladders, pack roles, and assortments
Lead launches, post-launch learning, and cross-functional go-to-market plans
Requirements:
Five-plus years in CPG or category management
Hands-on P&L, budget, and forecast ownership experience
Experience building category plans, PPA, or SKU analyses
Primary role in at least two launches or tentpoles
Fluency in syndicated data, Excel, commercial models, and AI capabilities
Bring commercial ownership, consumer curiosity, and cross-functional influence to Open Farm’s premium pet food category.