Senior Brand Manager

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

The Role  Open Farm is a premium pet food brand built on trust, transparency, and doing things the right way, always. The Senior Brand Manager is a commercial business owner who manages a category end to end: the category strategy, the P&L, the portfolio and the go-to-market plans, working across distribution channels, Creative, Retail Marketing, Brand Marketing, Social, Creators and PR.
You are an OMNI leader. You set category direction and economics based on channel input, then work cross-functionally to brief and align every channel. This is a builder and execution role: we need someone who creates frameworks from a blank page, not someone who adapts an existing playbook, and who can go deep into the weeds to make sure we execute with excellence.

You partner closely with the Director of Brand Management on tentpoles and innovation.
What You’ll Own  Category management and insights   Monitor and Manage the category plan: where the category is growing, who are the players, where do we play and win, and how we grow share across channels.
Own pet-parent and shopper insights for one of our categories: who the consumer is, what they need, how they shop and where competitors are winning.
Gather business and consumer insights so we can translate them into claims, positioning and product briefs that sharpen the work of each channel.
Partner with Sales and channel teams on category plans for each channel.
P&L and commercial ownership   Manage the category P&L: revenue, margin, activities ROI and marketing investment. Support with building the forecasts and monitor performance weekly and monthly.
Own the base business plan for the category (incl. Renovations), and identify and act on risks and opportunities early.
Portfolio strategy, Price Pack Architecture and SKU optimization   Builds and executes the portfolio strategy (Price Pack Architecture) and decision guardrails from the ground up, by channel, with defined price ladders, pack-size roles and channel-specific assortments. in partnership with the Director.
Lead SKU and portfolio optimization, using sales, margin, velocity and complexity data to recommend what to add, change or exit.
Integrated GTM for tentpoles and innovation   Lead the GTM for your category, from concept to launch and post-launch learning.
Ensure that the brand spirit is integrated, and that activations are pushing the envelope so that we can punch above the weight.
Collaborate XFN across Sales, Innovation, E-com, Finance, Creative and Marketing.
Define success metrics, track post-launch performance and bring learnings back into the category plan.
Write clear, insight-led briefs for Marketing, Creative, Retail Marketing, Social, Creators and PR.
Make sure each channel team has the inputs, data and support to succeed, and bring channel feedback back into category decisions.
What Success Looks Like   Delivers against revenue and margin goals, and can clearly explain the drivers.
Builds frameworks and guardrails that teams use to make faster decisions.
Launches land on time and deliver on their business cases.
Cross-functional partners feel aligned, briefed and supported.
What We’re Looking For  Experience   5+ years in CPG brand management, category management or similar. Pet, food or premium consumer experience is…