Manager, Marketing Partnerships

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important?
At Loblaw Companies Limited, we succeed through collaboration and commitment, and set a high bar for ourselves and those around us.

PC Optimum is Canada’s most loved loyalty program, helping millions of members get more value from the brands and experiences they engage with every day. A key aspect of the program is our external partners including Esso and Mobil, Door Dash, Specsavers and others, and the PC Optimum Marketing team is looking for a Manager, Marketing Partnerships to own full-funnel marketing strategies that support these partnerships.

This portfolio requires a high degree of attention to detail, organization, and ability to collaborate as part of a cross-functional team passionate about driving shared objectives forward.

The successful candidate will have experience developing customer-focused campaigns at scale in paid and owned channels. This person will own campaign strategy & execution, brief internal creative teams, manage stakeholders, and deliver campaign reporting. This is a unique opportunity for exposure across the enterprise, working closely with the PC Optimum business team to drive results.

What you’ll do:

Own the Partnerships Marketing strategy for our PC Optimum partners, leading the development and execution of annual marketing plans for each partner to support shared business goals.

Strategically partner with cross-functional grocery & pharmacy divisions to develop collaborative brand campaigns, driving enterprise convergence and Partnerships Marketing messaging in their channels

Collaborate within the PC Optimum marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, and Loblaw Media to execute and bring cohesive campaigns to market

Develop customer-focused, insightful creative briefs that inspire internal and external agencies, considering the appropriate channels and tactics to support the customer throughout their journey

Be the Partnerships Marketing lead for enterprise-wide initiatives, advocating for the joint interests of the partner and PC Optimum

Review creative and manage multiple stakeholders’ feedback in a timely and efficient manner

Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.

Contribute to the achievement of business objectives, brand objectives, strategies and KPIs for both PC Optimum and partners

Pitch opportunities rooted in insights by staying close to trends and monitoring the competitive environment, improving current and future marketing initiatives for each partner

Bring a perspective on how new test-and-learns can be implemented, measured and scaled to support the needs of each partner

Report on campaign performance and provide regular marketing recaps to partners, highlighting what has worked, what hasn't worked, and areas of opportunity.

Manage one direct team member, a Partnerships Marketing Specialist, and be a positive contributor to the larger PC Optimum Marketing and Partnerships team

Role…