Senior Event Manager, Marketing

About Xanadu:
Xanadu’s mission is to build quantum computers that are useful and available to people everywhere.

At Xanadu, we are learners, innovators, researchers, collaborators and problem solvers. We are creating something that has never been built before. What we are doing is extremely hard, the classic moon shot. Few people in their life will be able to be a part of something like this, where if we are successful, the technologies we develop will solve some of the world’s most challenging problems, and literally change the world.

And that is something to be excited about!



Your role and responsibilities:
We are looking for a highly strategic and creative Senior Event Manager to drive the in-person and experiential marketing efforts for Xanadu and Penny Lane. At Xanadu, we are pioneering the future of quantum computing using photonic technologies, building hardware and software tools that are redefining computing capabilities worldwide. In this role, you will be the mastermind behind our physical presence, translating our cutting-edge technology and brand narrative into memorable, high-impact event experiences.

You will collaborate deeply across our marketing, product, and communications teams to ensure a unified and powerful corporate voice on the global stage.

You will:

• Strategic Event Planning:
  Own the overall annual event plan, managing a comprehensive portfolio that ranges from niche, industry-focused meetups to large-scale, Tier 1 corporate events.
• Corporate Presence &
  
  Experience:
  
  Oversee the corporate presence at all global conferences, meetups, and speaking engagements. Develop and execute the in-person experience for Xanadu and Penny Lane, maintaining a consistent physical presence and cohesive company narratives.
• Brand Identity & Messaging:
  Design the corporate identity for events. Ensure that all messaging across presentations, talks, speaker bios, and presented materials aligns with our overall corporate messaging and market positioning.
• Cross-Functional Collaboration:
• Partner closely with communications to align major news moments with event timelines, ensuring consistent branding and messaging for both our speakers and physical event spaces.
• Engage the Digital Engagement Manager to build and execute a robust external amplification story before, during, and after every event to maximize audience reach and engagement.
• Collaborate with Product Managers and Product Marketing Managers on content development, supporting marketing campaigns that extend seamlessly beyond the event itself.
• Performance & ROI:
  Craft, own, and track comprehensive event KPIs. Continuously measure performance, optimize strategies, and deliver against business goals.
• Event Operations:
• Own end-to-end strategy, planning, and execution.
• Manage day-to-day operational activities and lead event content workstreams to ensure aligned, high-quality deliverables.
• Develop reusable operational mechanisms and frameworks to streamline repeating event processes and scale execution efficiency.
• Oversee vendor management and logistics, ensuring seamless on-site operations and execution.
• Establish campaign tracking and post-event analytics to measure performance, ROI, and overall business impact.

This position is based in Toronto, ON, with expected global travel of approximately 25–30%.

Basic qualifications and experience:

• 5+ years of progressive experience in event strategy and management, ideally within a large corporate, B2B SaaS, or deep-tech environment.
• Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or a related field (or equivalent practical experience).
• Proven track record of successfully forecasting, managing, and reconciling large-scale event budgets with a strict focus on ROI.
• Extensive…