Manager, Digital Commerce

Sales# Manager, Digital CommerceR-179963 | Toronto, Canada##

Job Description
** Join our Mission to Lead the Future of Snacking. Make It With Pride.
** The future of shopping is frictionless, experiential, and everywhere. The Manager, Digital Commerce, plays a critical role in accelerating growth across retailer (Omni and Pure Play) commerce platforms.

You will lead retailer performance marketing and analytics to drive shopper conversion and strong return on investment. You will oversee full-funnel media planning, paid search, and collaborate on digital shelf & brand store optimization contributing to the vision and execution roadmap for digital commerce. This position sits within the Marketing function.
** How you will contribute
**** 1. Retail Media & Demand Creation
*** Manage media budget holistically across retail media and paid search, allocating and prioritizing within retailer accounts for incrementality, optimization and ROI
* Lead search and DSP strategies across Pure Play & Omni platforms, identifying priority brand and product focus areas for investment
* Leverage ongoing test-and-learn initiatives and data analytics to understand campaign outcomes, deliver strong ROAS/ROI, and share best practices across the organization
* Collaborate with Key Account Managers to align media plans with the strategic promotional calendar
* Coordinate with platform partners and media agency on execution, real-time optimization, and post-campaign analyses
* Monitor evolving retailer capabilities as more retailers launch and advance retail media networks
* Manage external retail media agency partners and oversee creative development as required.
** 2. Analytics, Reporting & Insights
*** Develop and refine performance reporting that distills complex data into clear, actionable insights and strategic recommendations
* Leverage retailer tools and dashboarding solutions to centralize data and enable informed, timely decision-making across the organization; bringing closed-loop measurement into the fold
* Analyze performance trends across retailers, brands, and categories to identify commercial opportunities that drive traffic, conversion, and sales across Pureplay, Omni-channel
* Utilize web analytics tools to monitor key performance indicators, including traffic, conversion rates, and average order value, maintaining consistent visibility into digital performance
* Complete scorecard reporting process each period and support monthly business reviews and retailer performance reporting for customer teams, category teams and senior leadership
** 3. Experience Plan Collaboration
*** Partner with Marketing, Sales, and agency partners to identify opportunities to integrate digital commerce into national plans and activations
* Formulate a learning agenda with tools, partners, and internal stakeholders to continuously improve campaign effectiveness
** More about this role
**** What extra ingredients you will bring:
*** Minimum of 4 years' experience in eCommerce, Digital Commerce, Media, Brand, preferably within a CPG environment.
* Strong understanding of digital commerce fundamentals including retail media tools and offerings, content management, assortment, and pricing and promotional strategies.
* Knowledge of Amazon DSP, Amazon Advertising Console, and Amazon Marketing Cloud is essential; experience with Criteo, Loblaw DSP, or other retail media networks is a plus.
* Strong familiarity with grocery Omni, Amazon platforms, including content optimization and retail media activations.
* Proven ability to translate business needs into tailored strategies within priority digital commerce channels.
* Experience partnering with and guiding agency and platform partners in measuring, optimizing, and prioritizing return on…